Sent: Thursday, October 22, 2020 1:25:29 PM

To: [email protected] <[email protected]

Subject: Fwd: [ Daily Activity Report - 78580916 ] - Log in attempts from an unusual or unrecognized device or location: Thursday , October 22, 2020.
 

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From: Am͎a​z​on​​​​.com <[email protected]

Sent: Thursday, October 22, 2020 9:17:39 AM

To: [email protected] <[email protected]

Subject: Re: [ Daily Activity Report - 78580916 ] - Log in attempts from an unusual or unrecognized device or location: Thursday , October 22, 2020.
 

Hello,

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Date : October, 22 2020 PDT

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2020 Amazon.com.

Clash of the Titans ⚔️

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Beesletter, No 11. ZZzzZZzzzZ 🐝

The air is getting dense over here! {loud cheers} 🎉

The audience patiently waits for the final winner. 💪

The duel is coming to an end, it seems? Or not? These final minutes are crucial. 

The notorious clash of the titans. The war that rages for ages. But wait...?
Is it really a war if there is no winner?

Can we cheer for both parties at the same time? Well, why not?

We are pacifists, after all. ✌️

Talking about the silent, outreach war between Email and LinkedIn. 

They are both on the throne for sure, but who’s better, mightier, fiercer? 

Take your seat and let’s harvest the latest buzz!

Oh, and did we mention that 4 interns have joined our hive? 

That’s right, the bee colony is expanding, so we can produce even more honey.

Join us in wishing a warm welcome and prosperous stay to the newbees. 🤗

(pun intended)

THE BEES ARE BLOGGING:
Email vs LinkedIn - the cold outreach battle

This week we decided to compare these two colossal outreach beasts. Who do you think performs better in the outreach campaigns? Email, with its historical presence, or Linkedin, the new go-to guy on the market? 🤔 The main point of the blog post was to analyse both the advantages and disadvantages of email and LinkedIn, so you can decide for yourself which one suits you better.

But, in the end, the combination of the two is what brings the best results according to many experts (and our extensive experience). Since we cannot paste the whole article here, let’s go across some of the main bullet points. 👇

Email advantages - Email in its eternal existence had many great features, and therefore, its functionality stayed immaculate for decades. Moreover, it has only improved. One of its perks is that sending emails is still considered professional. With email, you certainly have plenty of time to perfect your pitch, since the communication is going slower. Another one is that the emails are generally easy to find because they are intended to be visible. Also, the cold emailing automation tools are a huge plus. 😊
Email disadvantages - When the outreach by itself is cold, we need to warm the prospects up. Emails can easily end up in the promotions, or worse the spam folder, and not in the main inbox where we want them to end. It definitely takes time to learn some structural elements of a cold email, therefore you need a good copywriter. ✍️There is also the needed time it takes to master a certain automation tool. 
LinkedIn advantages - With LinkedIn outreach, you meet people, and build professional relationships, which is really important. LinkedIn also allows you to have up to 30,000 connections, so you'll probably have plenty of business opportunities knocking on your door. In the end, approaching on LinkedIn feels most natural because the people there expect to be approached and pitched some service along the way.
LinkedIn disadvantages - Outreaching and scheduling meetings on LinkedIn takes time if done right. There are a lot of people hanging out there, so naturally, there is a lot of competition. You should also be aware not to be labelled as a spammer and have your LinkedIn account restricted or blocked. 😒

It's always best not to take sides and to make some sort of combination of the two. We guarantee that using both LinkedIn and Email for your B2B outreach will definitely boost your sales cycle. Read the whole article by clicking below: 

Read more

BEE FUN:

THE LATEST CURATED BUZZ:
Clash of the Titans ⚔️

Doing outbound, there are plenty of opportunities to showcase your skills and strengths to your clients. Utilizing the outbound method, you have full control on who you are going to approach and what are you going to say. Using both LinkedIn and email as an outreach strategy will yield the best results. Read further to find out the latest buzz regarding these two approaches. 😉

30 Cold Email Tips to Kick Outbound Sales Into Gear - Cold emailing is something almost any B2B company has tried. So, it’s nothing new, but that doesn’t make it easier. Whether you just started with your outbound journey, or you are standing on the top for a while, it won’t hurt to know some more tips on how to kick outbound sales into gear. ☝

From crafting your perfect signature and extra fancy opening lines to making sure your tech side is all set, so you don’t end up violating the CAN-SPAM act - these are valuable things worth considering. 
How to Get the Most Out of LinkedIn Sales Navigator [2020 Update] - If you use LinkedIn for outreach and sales, you are most probably aware of LinkedIn Sales Navigator, or its massive significance. How can you make sure you actually get the most out of LinkedIn Sales Navigator? Besides the obvious ones, here are some smart ways how you can use this tool: use the advanced filters (even if you don’t have to), combine inbound with outbound (that means you can contact someone that is already interested in your services), save your customers as leads, and of course you can definitely use your Sales Navigator insights for personalised cold messages. 💬
Email vs. LinkedIn – What’s the Best Strategy?  - During a recession, like the one we have now, it’s important to maintain relationships, and continue building new ones.🧑‍🤝‍🧑  At moments like these, we realise how important something like word of mouth is. But sometimes, it’s just very confusing where to start - LinkedIn or Email? LinkedIn is the perfect place to find senior-level influencers, CEOs or other profiles that match your target. On the other hand, email is a fast and effective solution in messaging them. Hence, the best way is - to use both platforms. 

BEE IN THE LOOP 

 
The Outreach Roadmap to Nurturing B2B Prospects
 

Folks, we have some exciting news to share... {deafening silence}

We just published our newest ebook, titled The Outreach Roadmap to Nurturing B2B Prospects. 🔥🎊

This is our CEO's 7th ebook in the B2B outbound growth series, and we are buzzing with pride and joy. It took Dancho a few months of hard work, staying up at night, chasing editors and proofreaders, but it's finally over. Phew. 🤗

In this book, he covers the subject of nurturing B2B prospects. Maybe the most essential and tiresome part, that takes place once the prospects are removed from the automated sequence. If you ever did outreach yourself, you know how difficult keeping the prospects conversing can be. And let alone guiding them to the desired sales meeting. That's why we revealed all our tips and tricks in this book, nurturing B2B prospects the proper way - the BizzBee way!🔥

MEET AND GREET:
Tamara Trajkovska - Marketing Specialist 

If we had to pick the most kind-hearted and loving bee, that would be Tamara. Her compassion and tenderness are unmatched.🥰

Combining her passion for design and social media trends,

she plays a vital role in our marketing department. Creativity is her biggest strength and a blessing.😊

Self-manageable and committed, Tamara is set and ready for any challenge you throw at her. 

But what happens when she's not at work? Glad you ask. Her cat Simba is already sitting on the doorstep, waiting for his mum.😻 After a fair share of kisses and cuddles with her cat, Tamara joyfully makes her way into the kitchen to prepare her favourite pasta. Next, time to relax. Chilling with a rom-com, or a TV show is an evening well spent. 🍿

CURATED WISDOM

by Vlatko:
“It does not do to dwell on dreams and forget to live.”

- J.K. Rowling

KEEP BUZZING 🐝🐝🐝

Copyright © 2020 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

You’re receiving this email because you subscribed to our newsletter through the BizzBeeSolutions.com site, you downloaded some of our assets, we have been working together, or you are our friend.

Want to stop receiving our honey?

The bees will be disappointed and try to drown their sorrow. Some of them might even get kicked out of the hive.

But, hey, if you can sleep at night knowing this...

You can update your preferences or unsubscribe from this list.

Black Friday comes a bit early 🥳

Our offer will make your Monday taste honey-sweet 🍯

View this email in your browser

To make this Monday more pleasant, (I mean who hates Mondays, besides Garfield 🤔) we decided to kick off our Black Friday offer.

Pretty exciting, huh?

Well, we are the busiest of bees, and we want to help you be busy with new clients too.

So here is our unBEElievable offer.

Pay for two months on any of our monthly subscription packages, and you'll get one month completely FREE.

Yeah, you read that right.

3 months for the price of 2. 😱

Now that are some significant savings.

And a lot of scheduled meetings.

No matter whether you prefer to use LinkedIn or email outreach. Or maybe both.

We got your back.

But we don't want to bother you with all the details.

So, simply schedule a meeting, and one of our dedicated bees will let you in on all the juicy details.

Schedule a meeting

We wish you a successful outreach!

And shorter Mondays 😉

Oh and KEEP BUZZING 🐝🐝🐝

Copyright © 2020 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

You’re receiving this email because you subscribed to our newsletter through the BizzBeeSolutions.com site, you downloaded some of our assets, we have been working together, or you are our friend.

Want to stop receiving our honey?

The bees will be disappointed and try to drown their sorrow. Some of them might even get kicked out of the hive.

But, hey, if you can sleep at night knowing this...

You can update your preferences or unsubscribe from this list.

The holiday season is starting 🎁

View this email in your browser

Beesletter, No 13. ZZzzZZzzzZ 🐝

I don’t want a lot for Christmas,

There is just one thing I need…🎵🎵🎵

….All I want for Christmas is you… 🎤 Darn, it’s not Christmas yet.

But the holiday season is officially starting.

So Happy Thanksgiving to those who celebrate it.

We are thankful for being your penpals. 😊

And, the bees are all about celebrating. Celebrating life, celebrating day and night, celebrating friendship day, well, almost every day. 🤭

Did somebody say Black Friday?

Even though it’s not Christmas yet, we celebrated by kicking off Black Friday early.

It was only expected, being the busy bees that we are. 🐝

So have you scheduled a meeting yet? Getting 3 months free, while paying for 2, is a pretty big deal. 😲

If you are still unclear about the whole cold outreach world. You are getting confused with the entire SDR, BDR teams and stuff.

Then, you should definitely pay attention to this beesletter. ⬇️

THE BEES ARE BLOGGING:
The difference between utilising cold outreach, SDR and BDR (in a B2B setting)

Outreach, SDR, BDR, what’s up with all these terms? What are they? Are they related? Do we need to know them? If you ever stepped your foot in a sales or marketing agency, you have probably heard these terms. In this week’s blog post, we explain what each of these words means, and what’s the difference between them. 🤷
Outreach - The process of reaching out to prospects. Seems very simple, but not quite. There is also a distinction between a lead and a prospect, but that would take a whole other blog post. By cold outreach, we mean making the first step. Reaching out to prospects you have not had previous contact with. Does seem intimidating, but is extremely fruitful. The outreach can be automated, semi-automated or completely manual. And this is where it gets even more complicated. What is SDR or BDR? Can you do outreach without them? Long story short, yes, you can. But you will need the helping hand of some automation tools.

SDR - Inside sales reps focus on inbound leads. Meaning, they catch the leads that previously expressed interest in the solution as a result of the marketing strategy. Whether by social media ads, content, website, referrals or some other way. These leads are not cold prospects, since the initially expressed interest is theirs. 

BDR - Is a type of role, whose focal point is researching the market for fresh new leads, and therefore expanding the business. Business development reps have one of the hardest jobs. Since they need to make the first move. They interact with people that have probably never heard of them or their company. 🥶

Both sales reps need to have some inevitable skills so they can be able to handle every situation. Patience, excellent communication skills, active listening, as well as knowledge and persuasion, are all must-have qualities to become a great sales rep. Read more here ⬇⬇⬇

Read more

BLACK FRIDAY DEAL:

Schedule a meeting

BEE FUN:

THE LATEST CURATED BUZZ:
The holiday season is starting 🎁

The holiday season is starting, which means we have the time to catch up on our reading. This week, we found 3 fantastic articles on the topic of SDR and BDR teams. Every company has its own approach, and that’s not wrong. We mentioned in our blog earlier how the roles are sometimes interchangeable, but yet distinctive. Even if you don’t have an SDR or BDR team, you can surely use some sales hacks and motivation, right? 📖

How Do I Motivate My SDR or BDR Team - Meetings, deadlines, criticism, unanswered calls... It’s quite a repetitive and frustrating job. We get it. Selling is not a walk in the park. Whether you have sales reps or business reps, they both carry the same weight. So, how to help them? How do you motivate your employees? Money can do the trick for sure, but you should think differently in the long run. Paint a vision of the future. They need to feel that sense of purpose. Be uber-transparent. Give advice from the heart. Own your mistakes. If you aren’t serious about getting better, your team will lose trust in you. Constant acknowledgement and feedback. Oh, and be genuine. 🥰
Tips for Managing Inside Sales/BDR Teams in a Remote Work Environment - Nowadays, with the majority of companies switching to WFH, it’s easier than ever to connect and try to maintain a great work ethic. But, a couple of questions pop: Is the efficiency the same? And if not, how to improve it? During this transition, sales teams needed to find a solution to keep up with the challenges of remote work. Here are some tips. Test first and iterate quickly. Test each employee to see if they have any problem accessing dashboards or other systems. Tech requirements, and if they need any. Create engagement, promote collaboration and communication. Change up the cadence.  Allow each rep the freedom to set their own cadence to hit targets, then modify as needed.😊
10 Skills Every Sales Development Rep Needs to Master in 2020 - In the sales world, it’s all about numbers and reaching a certain quota. But, as we enter a new decade things change drastically. New technologies, different ways of interactions, new generations of people lead to different priorities, it’s inevitable to mention that sales need to keep up. You can’t expect to persuade people with ancient methods or schemes. Keep your pace with the trends, and adjust accordingly. Some of the skills every sales rep needs to master are: video prospecting, resilience, coachability, relationship building, self-awareness, etc.😊

TOOL RECOMMENDATION
by Natasha:

Salesforce
 

For those who still haven’t utilised this amazing platform, let me say just one thing: You are missing the good stuff. Salesforce is the #1 CRM platform in the world. And this is not just blowing hot air. As a SaaS company, it offers a cloud service to businesses so they can get better interaction and connectedness with their partners and customers. You can track customer activity, customer success, offer support and much more. 📈

I’ve been using Salesforce for a bunch of clients, and I am impressed by its effectiveness. Smooth interface, easy on-site experience and most importantly, happy customers. 😄

MEET AND GREET:
Marija Gjorgjijoska - Outbound Growth Executive

The queen of punctuality and a research pro. Marija has been an essential part of our outbound growth team for many years now. Her sweet and helping nature motivates us to be patient and practical, but at the same time - consistent and hard-working. 🐝

Marija's thirst for knowledge landed her plenty of opportunities to showcase her potential, and we are proud to have such a bee in our hive. Her analytic skills are unmatchable, and her project management - impeccable. 👌

Marija is a dog mum. So, if you see this tiny creature jumping around after she comes home from work, that's her dog, Bela. Nothing cuter than the greetings from your best pal. Disney movies play a big role in Marija's life. Who said that Snow White is for kids only? Besides, this Latin music aficionado knows more dance moves than the pro-dancers.😉

CURATED WISDOM

by Fidanka:
"Sometimes you win, sometimes you learn."

- John Maxwell

KEEP BUZZING 🐝🐝🐝

Copyright © 2020 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

You’re receiving this email because you subscribed to our newsletter through the BizzBeeSolutions.com site, you downloaded some of our assets, we have been working together, or you are our friend.

Want to stop receiving our honey?

The bees will be disappointed and try to drown their sorrow. Some of them might even get kicked out of the hive.

But, hey, if you can sleep at night knowing this...

You can update your preferences or unsubscribe from this list.

They answered! What should I reply? 😕

View this email in your browser

Beesletter, No 14. ZZzzZZzzzZ 🐝

Do you know what the No.1 question we get asked all the time is?

It’s the honey-making process. 🤩

How we manage to make the lip-smacking honey?

Having in mind the complexity of that process, we decided to make it simple and spill all the secrets. Yes, there is a secret. 🙊The magical ingredient that makes the honey taste so incredibly sweet and divine.

Mysterious? Not for long. Curious? Oh yes! 🤗

Crafting full jars of pure honey derived from the most luscious flowers. Yummy! 🍯

Did your mouth water by any chance? 

What do you think this secret ingredient is?

How about nurture? Yes, that’s right. 

The bees are the BEEst in nurturing their ideal flowers. They pay attention to every flower out there.

They build relationships with them and nourish them daily. 🌱

That’s how they extract the most delicious honey to satisfy every sweet tooth.

Still not clear as day?

Make sure to read further...

THE BEES ARE BLOGGING:
The Outreach Roadmap to Nurturing B2B Prospects

Nurturing. That one act of care and support towards someone or something. Have you heard about nurturing in sales? We are sure you most probably have. But did you know that in order to complete the nurturing funnel, the majority of the prospects pass through a set of obstacles? 🤔 Let’s see which obstacles we need to overcome so we can get the prospects to a meeting:

Response obstacle - Represents the transition between automation and manual nurture. By this point, you know your ICP, you’ve crafted resonating messages, and you’re waiting for a response. At this stage, a NO is still a response. We love feedback, remember. Successful prospect will respond with curiosity. 😊

Problem obstacle - Many of the respondents will get stuck here. That’s because the prospects need to admit that they have a problem. The bad news is that you can’t assume if they have a problem or not, nor you can ask them directly. The good news - by building a relationship with the help of continuous nurture, they will open up. 

Solution obstacle - Once they’ve clearly stated their problem, it becomes easier. The goal of this section is to ensure the prospect that your type of solution can work specifically for their business. This can go both ways. If you convinced them, they could agree to a meeting, if not, don’t be discouraged. They may be still confused or need more convincing. 

Meeting obstacle - Congratulations, you almost did it! 👏 At this point, your prospect is engaged and agrees to a meeting where you can discuss further details. Now is time for your pitch. It should be presented in a simple way, as an answer to their problem/question. Knowing your USP can definitely help here. 

Transfer obstacle (optional) - If you are holding the meetings, then your job is done, you can skip this step. But, if you are some sort of a mediator, you will need to make the transfer as smooth as possible. Some prospects would be hard to transfer to someone else, once they’ve connected with you. Have this in mind. 

Marketing support - The nurturing process is full of twists and turns. You simply can’t predict what your prospects are gonna do. Marketing support is needed at all stages, but mostly - in the consideration phase. The first impression matters the most. 🤩 Optimise your LinkedIn profile, check if your website is welcoming enough. Don’t forget the newsletter, e-books, etc.

If this topic piqued your interest, and you’d love to read more, click the button below. ⬇⬇⬇

Read more

THE BEES ARE WONDERING:
Do you spend significant time pondering over that reply?

Contact a bee

BEE FUN:

THE LATEST CURATED BUZZ:
They answered! What should I reply? 😕

Being an important step as it is, nurturing is often neglected, whether it comes to inbound or outbound leads. We are swamped with rules, tips and new ways of selling every day. But little do we know that less is more. Even in sales, pushing too much is the same as not doing enough. Perhaps the best thing we can do is get back to basics. Building a relationship with the prospect and engaging with them is always the way to go.😊

4 Lead Nurturing Tips to Save Time and Money - Efficient lead nurture guides buyers from the beginning of the sales cycle to the end. Of course, some leads don’t need much nurturing if they are eager to buy your product/service, however, lead nurturing is a skill that has to be perfected. Here are some tips on how you can build successful lead nurturing tracks. 👨‍👩‍👧‍👦 First, meet with your sales and marketing teams to detail and build out your ideal buyer persona, lead scoring metrics, and clear nurture track goals.💬 Then, craft content and messaging that follows your buyer’s journey through your sales funnel. Make sure you personalize nurture outreach to increase email response rates.🔎 And lastly, stay on top of buyer actions and feedback to ensure your outreach effectively meets your prospects’ needs.

24 Killer Lead Nurturing Upgrades That Turn Leads Into Sales Opportunities - Nowadays, everyone can and should generate leads. Whether inbound or outbound. But, do you know what tends to get messy? Tracking leads. 😟

So, if you don’t want to end up in a tangled web that is impossible to manage, here are some proven lead nurturing upgrades. Resist the urge to elongate the nurturing series - if you can’t get a lead to engage after six emails, they’re not ready. What you say and the story you tell matters - people are emotional beings. Make sure sales is aligned with your nurturing strategy - everyone needs to do their part. And so on. All of these “little” tweaks can make a huge difference in your sales numbers and your buyer’s journey. 📈

Love your leads: 7 lead nurturing best practices - When the prospect expresses interest in your service, that doesn’t necessarily mean that they are going to buy. Especially in the B2B world, where the sales cycles are long, and the stakes are high. For your prospects to become happy customers, you need to educate and nurture them. 🌱According to this article, there are 7 lead nurturing best practices. Here are some of them. Set goals - just as with anything else. Segment your leads - break your database into segments for more targeted content. Don’t use generic personalisation - not easy but doable. Be mindful of cadence - timing is everything.😉

BOOK RECOMMENDATION
by Vera
Active Listening
by Carl R. Rogers and Richard Evans Farson
 

Fairly short, a bit old, but essential read. I mean, who wouldn't benefit from upgrading their communication skills. Whether it comes to nurturing your prospects, building business relationships, online or in the office, active listening is something that will up your game. It will even make you a better person. No wonder it's used in psychotherapy.

And if you are interested in psychology at all, you know that Carls Rogers is the active listening go-to guy. So, if you want to truly understand your prospects (or people in general), want to learn how to be more empathetic, reading this booklet is a decent first step...🤗

MEET AND GREET:
Fidanka Jovanova - Marketing Specialist 

It's time for you to meet one special person... 🥁The one responsible for our successful meetings, scheduled interviews and arranged podcasts. Meet Fidanka, the person behind the steering wheel. ☸️ 

Relationship building, emails, deadlines, and dozens of other tasks

make Fidanka a multitasking genius.

Logical and practical, she comprehends and resolves all kinds of problems with ease. 😊

Had a bad day? Worry no more. Fidanka's compassionate and cheery nature will instantly lift up your spirits.😊 

Being passionate about life is one thing. Being a passionate animal lover is a trait that only a good heart can possess. Her dogs and kitties approve this.🐾 And after a long day at work, what is the best thing to do? Rock some K-drama shows of course. Oh, we forgot to mention one thing. Don't you dare to play against Fidanka in Mobile Legends - she will mercilessly knock you off your feet. 💪

CURATED WISDOM

by Stefan:
“The secret of getting ahead is getting started.”
– Mark Twain

KEEP BUZZING 🐝🐝🐝

Copyright © 2020 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

You’re receiving this email because you subscribed to our newsletter through the BizzBeeSolutions.com site, you downloaded some of our assets, we have been working together, or you are our friend.

Want to stop receiving our honey?

The bees will be disappointed and try to drown their sorrow. Some of them might even get kicked out of the hive.

But, hey, if you can sleep at night knowing this...

You can update your preferences or unsubscribe from this list.

Goodbye and Hooray 2020! 🎄

View this email in your browser

Beesletter, No 15. ZZzzZZzzzZ 🐝

It’s the most wine-derful time of the year!🥳

With the kids jingle belling

And everyone telling you to be jolly...

It’s the hap-happiest season of all.

Oh, deer! It’s already Christmas!! 🎅🎄🎁

It’s time to do a proper reflection of the passing year.

Were we good bees? Let’s hope Santa will hop out of our chimneys and get us a full sack of sweets. And our favourite toys. Of course, we have our favourite toys, how rude-olf of you for not knowing. For example, one of our toiler bees dreams of getting a LinkedIn tool that runs on honey. 😮 Sorry, what? 

With Santa and our bees, everything is possible. All you need to do is add a dash of magic. ✨

But, let’s get back to our New Year resolutions and reflections of the passing one. 

Shhh, did you know that BizzBee has been part of our life for 5 years now? Time flies so fast when you’re having fun, right?

A round of Santa-plause, please! Cheers to many more to come!🥂

THE BEES ARE BLOGGING:
New Year’s B2B Reflections and Resolutions of a CEO

It’s been 5 years since our CEO bootstrapped this company. Woah, time does flash by! 😮

Something we would like others to know, is the amount of love and courage poured into this business, the sleepless nights spent thinking and working, so it can flourish. It wasn’t easy. But it was worth it. 😊 However, life is way simpler if you have someone to lean on. A shoulder and a smile can mean the world in the toughest of times. That can keep us going. Now, there is no looking back, except for a bit of reminiscing.

Here are our CEO’s reflections of this passing year, and of course - resolutions for the upcoming. 😎

Reflections - When you first start your business, you dive into a whole new world. 🌍 You struggle to find clients, and it sometimes may feel like a terribly wrong decision. But hey, after the dawn out comes the sun. 🌞 Our CEO started with nothing. It’s a cliche, we know, but that doesn’t make it any less true. The only person he had was his fiancée and a bank loan. And that was more than enough. BizzBee is going strong 5 years later and is on a path of steady growth. That’s a pretty big deal if you ask us. 

Lessons learned - After a series of ups and downs, there are lessons to be learned. Every single mistake is a step closer to growth. 📈 You can rarely rely on coaches or book lessons to grow. Yes, they could help, but the only person that knows your business at its core is you. You are the only one that knows how much potential lies within you. That’s why our CEO needed to learn how to hold the steering wheel. He also needed to bring all departments in sync. Deciding to focus on working on the business, rather than in the business was his turning point.

Resolutions - New Year - new me, right? Perhaps New Year - new clients is even better. 😊 After all, the resolutions are nothing but firm determinations. Wishes to be better, do better. There is so much more to be done, and we are not stopping. Ultimately, the bees are known for their hard-working tendencies. 🔨Turbulences and mistakes can’t always be avoided. The only way for a company to grow is if we embrace them and learn from them. 

Read more

THE BEES ARE WISHING YOU:

THE BEES ARE WONDERING:
Want to have a head start in 2021?

Contact a bee

BEE FUN:

THE LATEST CURATED BUZZ:
Goodbye and Hooray 2020! 🎄

We can all agree on one thing: This year was one of the weirdest ones yet. 😏We were all trying to just do our best and hope for better times. But hey, the New Year is upon us and you know what that means - New Year Resolutions. 🎉

We can't skip that. We mustn't. Life goes on, and the sun will once again rise above and shine. Our eternal message of hope is that dawn will come. Right on time to say goodbye (and hooray) to 2020. 👋

9 Proven Sales Tips for 2021 - As the article states, this year was full of adjustments. Covid changed our routines and taught us that nothing is to be taken for granted. A lot of businesses failed to adjust. Many flourished even. So, how do we know what's to come in 2021? How do we determine the sales tactics that will work in this environment? 🤔 Luckily, a bunch of experts share their valuable tips for the following year. From using automation wherever you can, embracing empathy, to trying sales strategy on multiple channels and better integration. These new techniques might save your business. 🤗

Lessons from 2020 to reinforce your strategy - In this year, no matter how turbulent it was, every single one of us learnt something. Especially business owners and entrepreneurs. You know what they say, life will teach you lessons that you can't find in a book. That's true. We all learn best through experiences. We didn't know the true meaning of flexibility until 2020 came along. So, what can we learn from the year that no one saw coming, and how can we use this to strengthen strategies going forward? The key lesson - flexibility. Then, investing in technology, and of course - staying true to values. 😉

Haven’t made your New Year’s Resolutions? No worries—you’re not alone - You've always stayed true to yourself, listing all the resolutions every year, again and again. But now you feel lost? 😵No worries, that's understandable, and you are not alone. 2021 is hard to predict, and frankly, it may be as intense as this one. However, a few of the things that we, as humans, are good at are rational thinking and hope. Perhaps your business crashed, and it's okay to be sad and tired. But don't forget to always look on the bright side. As the saying goes: You are never too old to set another goal or to dream a new dream.😉

TOOL RECOMMENDATION
by Maja
Secret Santa
 
 

It’s time for preseeents. [jumping with joy] 🎁🎁🎁

Who doesn’t enjoy a carefully picked, surprise gift from a friend or a workmate? 

We at BizzBee love giving. Especially on Christmas. And we love Santa too. 🥰

That’s why we needed something that will help us organise and simplify the gift exchange process. For those who still haven’t used an app like this, this is how it works: Open the link, add all the participants, and once validated, your Secret Santa list will be scrambled, and all users will receive your message along with the name of their Secret Santa gift buddy. No cheating. 😉 Ho,ho,ho. 🎅🎅🎅

MEET AND GREET:
Vlatko Ivanovski - Outbound Growth Executive

This section, as usual, is dedicated to our hard-working bees and their sparkling personalities. ✨Yes, you read that well, all the bees aren't the same. This week you are going to meet one of our most enthusiastic bees - Vlatko. 😊

As a senior researcher, Vlatko tends to be really curious about his surroundings. 

He spends long hours behind the monitor, searching, analysing, and verifying data.📊 You know, all the nectar has to be well refined and polished before it goes to the final stage. And we are so happy to have such a diligent and eager bee in our office. Well, we are remote now, but we are happy anyway. 🥳

Vlatko loves animals, and he especially adores his furry ball - Cveta.🐕 She is 11. Ah, time flies so fast. It feels like yesterday when he brought this rescue puppy home. If by any chance you want to pay him a visit, you will be reassured by Vlatko's culinary skills. Master chef par excellence. 👨‍🍳 Also, he is a sports and movie fanatic. If you too consider yourself a Whovian or a Ringer, prepare for looong chatting sessions. 😊

CURATED WISDOM

by Filip:
“I like to listen. I have learned a great deal from listening carefully. Most people never listen.” 
– Ernest Hemingway

KEEP BUZZING 🐝🐝🐝

Copyright © 2020 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

You’re receiving this email because you subscribed to our newsletter through the BizzBeeSolutions.com site, you downloaded some of our assets, we have been working together, or you are our friend.

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The very beginning is a great place to start! 🏁

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Beesletter, No 16. ZZzzZZzzzZ 🐝

Hello there, the bees report for duty. 

We were so busy these days. 

The holiday spirit caught us early and left us drunk and hungover. 🥴

From nectar, of course. We didn’t spare a single jar. But it was sooo fun. 

We danced, we sang, played games. Our queen got us presents. 🎁

No, we can’t say what we got, it’s a secret. Shh. Ah, you gotta love the holidays. 

Such a pity that it’s once a year. But hey, maybe it’s for the better. We won’t get buzzed on nectar that often.

Now, we have to do the usual housekeeping. You know, feeding the queen, collecting nearby pollen and nectar and of course - building the honeycomb. 

Because we need to make sure the honey is stored properly. 👨‍💼

Did you write down any New Year’s resolutions? We did. 

Since it’s the beginning of a new cycle, we thought it would be nice to get back to basics. For example, our target audience. That’s right. The bees have their own ideal client profile that buys all the honey.

New year, new beginnings. Time to fill some honey jars! Let’s get to work! 

{starting the bee engine} BzZz. 🏁

THE BEES ARE HAVING BLOG GUEST:
The value of defining your target audience before starting an outreach campaign

One main thing that every new business has to consider is - their preferred target audience. Why is this important? 🎯

Well, no matter how many times we say it, or how many articles we publish, someone, somewhere will make the mistake of not defining their ICP. “The whole world is my target” won’t work. It’s too broad, too unspecified and of course - expensive. And when it comes to launching an outreach campaign, we want it to succeed. That’s why you should stick to one simple rule - define your target.

As one of our favourite marketers said: “The worst thing you can do is target everyone with your campaign. By targeting everyone, you target no one.” Maybe we should carve it in stone! 🗿

What is a target audience - A small or large group of people that have a need for your service/solution. Or can manifest a need in the future. These are the people you should be focusing your efforts on. Whether you use inbound or outbound strategies. Make sure it’s clear in what market segment your target belongs. 

Why is it so important to define the target audience - Businesses need to understand their customers. Only then they will be able to provide them with top quality services and solutions. Building connections and valuable relationships with your target audience can make a huge difference in your business growth. Especially in an already crowded market. 📣

How to define your target - Start from scratch. Evaluate what you want to achieve with your solution. Identify what kind of consumers would be interested in your services, and where you can reach them. Once you get a grasp of your potential target, research their habits and pain points. 

Read more

THE CHIEF EXECUTIVE BEE IS DOING VIDEO INTERVIEWS:

Watch the video

THE BEES ARE WONDERING:
Do you truly know your target audience?

Contact a bee

BEE FUN:

THE LATEST CURATED BUZZ:
The very beginning is a great place to start! 🏁

There are a variety of sources and blogs on the topic of target audience. We continuously find new ways to identify our target, mostly because our understanding of it is changing and evolving. We are trying to find their new pain points, what are their thoughts and so on. Especially when our target behaviour changes, we need to keep up with them and adapt accordingly. 🦎

Tips to Better Understand your Audience - This post has some valuable tips for everyone trying to better understand their audience. Knowing the product/solution you want to sell is one thing, but knowing your audience is another. Market segmentation is dividing the market into more approachable groups. By understanding the characteristics, you can leverage those targets in your marketing strategies. Get some insights into your existing database of customers. Make sure you conduct proper research to find out what your customers really care about. Take into account any demographic “grey areas” and so on. 📝
6 real-life target audience examples to help you define your own (B2B and B2C) - An excellent article showing some B2B and B2C target audience examples. Your target audiences should be informed by both demographic and psychographic information. The former category describes your intended audience on a superficial level, while the latter describes their motivations. The idea is to identify a few steps: Key demographics, key psychographics, challenges, preferred channels and preferred content types. When you have a well-defined audience, backed up by strong research, you can stop waiting for buyers to stumble upon your brand and start actively pursuing them with precise messaging.
How Do You Research the Pain Points of Your Target Audience? - Why do you need to know what is causing your audience pain? The answer is really quite simple. According to business influencer Dan Lok, "The amount of money you make is in direct proportion to how deep you understand the problems of your target market." 📈 Here are 5 categories of pain points your target audience may face: finances, productivity, process, support, learning. And some of the methods you can use to research the pain points are: find the problem from the source, ask the front liners, forums, Facebook groups, etc.

TOOL RECOMMENDATION
by Gorazd
Capterra
 
 

Capterra is a great platform where you can drop reviews for tools or products you’ve used. This way, you can help someone else that wants to use the same tool, but is still having doubts. 🤔 Therefore, Capterra offers you insights into other software from a user’s point of view. You can search, compare, and choose the right tool for you. Of course, sharing honest reviews is the goal, but beware of the fake ones. Always do in-depth research to identify all the pros & cons. We use Capterra mostly to read user reviews since it’s a fantastic way to learn about potential pain points. 👌

MEET AND GREET:
Sonja Trpeska - Marketing Specialist

Are you ready to meet one of our most prolific marketing bees? It is a real pleasure to introduce Sonja. It's an even greater pleasure to have her on our team. 🥰

Her writing skills, alongside her analytical and research ones, go hand in hand like peanut butter and jelly. 😋

And the real magic happens when she sprinkles her SEO skills on top. A match made in heaven. ✨

Did we mention that she excels at time management as well? Prioritising, organising, planning, as easy as 1-2-3.

With just the right amount of caffeine, that is. Her favourite cup of coffee becomes her bracelets of submission, and the keyboard turns into her lasso of truth. A real Wonder Woman. 🦸‍♀️

They say that we can judge the heart of man by the way he treats animals. And we couldn't agree more. Since we are in awe of Sonja's kindness to animals.

And whenever it comes to cycling, the game is afoot for this Sherlock fan. 🚴‍♀️

CURATED WISDOM

by Natasha:
“Good things take time.” 
– Unknown Author

KEEP BUZZING 🐝🐝🐝

Copyright © 2021 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

You’re receiving this email because you subscribed to our newsletter through the BizzBeeSolutions.com site, you downloaded some of our assets, we have been working together, or you are our friend.

Want to stop receiving our honey?

The bees will be disappointed and try to drown their sorrow. Some of them might even get kicked out of the hive.

But, hey, if you can sleep at night knowing this...

You can update your preferences or unsubscribe from this list.

You can't do it all by hand 🙅

View this email in your browser

Beesletter, No 17. ZZzzZZzzzZ 🐝

Did you know that to produce 1 jar of extra quality honey, 🍯

the bees need to work day and night, nonstop? Oh, you didn’t? Well, it’s true.

But sometimes even the most hard-working bees need some rest. 

That’s why people invented some tools that will do part of our job

when we go to sleep. 💤

There is nothing wrong with having someone assisting you, just a tad bit, here and there. Do you remember what you said when you first started working? 

That you are gonna work diligently,

carefully and have everything hand-checked? 

So you will be aware when a mistake tend to happen? We’ve been there. 

Actually, we were there longer than we thought. But, do you know what we’ve learnt from all that? That mistakes are unavoidable. 😒

Even if you do everything manually.

But they are our guiding light. They have the potential to make us better.

Mistakes keep you going because you know that next time you will do that campaign just right. 😊

You are not repeating the same mistake because you’ve grown. 

Have you heard of Benjamin Franklin? Of course you have. 

He once said:

 “If time be of all things the most precious, wasting time must be the greatest prodigality.” You took the words right out of our mouths, sir! 👏

So, let’s stop wasting time and take advantage of the new tech era. Robots - not yet. Automation tools that help you work faster and more efficient? 

Bring it on! 🤩

THE BEES ARE BLOGGING:
The Ultimate B2B LinkedIn Automation Tool List. 24 tools for better B2B outreach

Here we are again, sitting and bragging about LinkedIn.😄

Didn’t we have enough already? Never. Because there is so much to write and discover about this amazing platform. Well, if its developers didn’t work every single day on various improvements, solving bugs and adding new things - probably we wouldn’t be that interested. Luckily, LinkedIn adapts to the new generations and their needs quite rapidly. What was the one thing that came out recently? LinkedIn Stories, right? There is no running away from that, it seems. Just kidding. 😉 They are available only on mobile, at least for now. 

And when it comes to selling, B2B companies all around the globe are becoming more and more certain that LinkedIn is the place to be. We can’t count all the LinkedIn outreach campaigns that we’ve set up and executed these years. But we wouldn’t achieve the success that we did without using a bit of automation. 😊 We know that we need to pick our battles. And the nurturing part is our forte. 💪

So when it comes to pure execution, sending invites and different follow-ups to initiate conversation, automation is of tremendous help. But as LinkedIn outreach gains popularity, new LinkedIn automation tools are emerging with the speed of light.😮 So we decided to do a bit of research for you. 🕵️ In this week’s blog post, we marked the best 24 automation tools for LinkedIn. Similar, yet not the same. Different features, different price tags, but with one goal - to help you in executing the best converting outreach campaign ever. 😇

Read more

THE CHIEF EXECUTIVE BEE IS DOING VIDEO INTERVIEWS:

Watch the video

THE BEES ARE WONDERING:
Do you need help to reap the full benefits of using a Linkedin automation tool?

Contact a bee

BEE FUN:

THE LATEST CURATED BUZZ:
You can't do it all by hand 🙅

We always speak up about the necessity of doing outreach manually, especially nurturing.🌱 But, sometimes you need back up. A lot of it. Imagine you are setting an outreach campaign for a generous number of prospects.👨‍👩‍👧‍👦 How much time would you need to finish it by hand? A month? Two? In order to save time and nerves, you need an automation tool. There are a lot of them, especially nowadays when selling is mostly online. So, without further ado, let’s see what our fellow marketers recommend on this topic. 🤓

How can LinkedIn Outreach Automation help you get ahead of your Competitors?

Once you grasp LinkedIn’s potential, you realise there is so much you can do. For example, get ahead of your competitors. ⚔️ With LinkedIn, that’s certainly possible. And if you embrace the power of automation, your business can scale pretty quickly. How exactly? By viewing and tagging potential leads, making personalised connections. As your network becomes larger, you will need to back up your efforts with relevant content to amplify chances of conversion. Working with existing contacts - you should never ignore the old ones. 📅 Use your database across other channels, you don’t have to limit yourself to only one channel, etc.

Combining automated and manual outreach in LinkedIn

For the most effective LinkedIn lead generation, you need to be able to automate your outreach process but also respond manually when needed. Juggling between these two very different approaches may seem daunting, but it needs to be done. Otherwise, you risk the whole campaign. 😨Thankfully, most of the tools available for LinkedIn are flexible, meaning you can turn it on and off whenever convenient. 😉 And here are some of the best practices: Blacklist manual targets - to avoid approaching the same profile twice, follow-up on manually added connections - you need to enable the option to auto-engage, you can enable or disable the recording of your visits, etc.

Five LinkedIn Lead Generation Strategies To Increase Your Reach

Nowadays, we can reach just about anyone. Regardless of their location or industry. But when it comes to making even more sales, marketers need to find ways of increasing the reach to their targeted audience.🎯 For start, you should optimise your LinkedIn profile. Use personalisation in your outreach - that's a must. Then, develop a free PDF about your niche that positions you as an expert (give away as much value as possible, based on what's worked for you). Next, create content and maximise your visibility - create articles and engage with your followers. And last but not least - use LinkedIn automation wisely. Only automate tasks that are time-consuming, yet simple.😊

VIDEO SERIES RECOMMENDATION
by Dancho
The B2B Outbound Marketing & Sales Automation Series

Searching podcasts online is hard. A seriously difficult task. 😓

First, there are so many, and second, you don't quite know if they will resonate with your needs. I love listening to podcasts or watching videos whenever I do some chores or when I'm taking my daily walks. I especially enjoy the ones around marketing, sales, and tech. So it was a real disappointment that there were rarely any that connected these three. That's when I decided to step out of my comfort zone and make my own. And that's how The B2B Outbound Marketing & Sales Automation Series was born.

I think that the title says it all. It will be my pleasure if you give it a try. 🤩

If you are wondering what my goal with this series is - it is spreading and sharing knowledge. I've always been transparent regarding everything I do. That's the right way to connect with other people. My goal is for my audience (and me, of course) to learn something new, and have some fun along the way.

If you want sincere conversations and insight into how different decision-makers perceive their marketing and sales automation solutions, stay tuned! 😊

MEET AND GREET:
Ana Grujovska - Data Analyst

When it comes to successfully accomplishing tasks, like researching and locating the ideal flowers, you need a strong, focused mind. 💡 Someone who will search meticulously, and will turn all the gardens and fields inside out. Maybe it's mundane for some, but some bees are unarguably passionate about it. 🤩

One of our newest bees, Ana, enjoys researching and analysing data. 📊 Bees hold strong principles about the quality of their honey, and Ana is making sure those principles are met. Organised and attentive, Ana's thirst for knowledge is far-reaching. 🌟 Of course, with her favourite latte by her side. Caffeine addicts, unite! ☕

Being a philologist at heart, Ana abides by one simple motto: "I know that I know nothing". There is no such thing as a fountain of wisdom. One should seek answers even if their pot is full. Meaning, you should never stop learning. 🤓

Peace of mind is the hardest discipline to learn. But, Ana's way of achieving it is with the help of yoga. She says it relaxes both her body and mind. 🧘Talk about devotion. 

CURATED WISDOM

by Tamara:
"Obstacles are what you see when you take your eyes off your goals."

- Brian Tracy

KEEP BUZZING 🐝🐝🐝

Copyright © 2021 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

You’re receiving this email because you subscribed to our newsletter through the BizzBeeSolutions.com site, you downloaded some of our assets, we have been working together, or you are our friend.

Want to stop receiving our honey?

The bees will be disappointed and try to drown their sorrow. Some of them might even get kicked out of the hive.

But, hey, if you can sleep at night knowing this...

You can update your preferences or unsubscribe from this list.

In-depth and personal 🧘

View this email in your browser

Beesletter, No 18. ZZzzZZzzzZ 🐝

Knock, knock 

Wait, we’ve used that opening line already.🙄

But, someone really is knocking. 

Hello, who’s there? 👀

Dear Queen, we are lost travellers seeking shelter.

...

And the mighty, yet soft-hearted bees let this stranger into their hive

But the story doesn't end here

In fact, this is how it all began.😊

The bees opened up their heart for another member in their humble home

And never regretted it.🐝

The young bee excelled in a service not many can master,

researching the woods, the gardens and shrubs,

for the ideal flowers, trees and bushes.🌼

Their home flourished with the most beautiful flowers you've ever seen, 

and the honey was delicious the way it has never been.😋

They called him - The researcher. 🕵️

The researcher's job has become widely known,

and everyone that knew him was left mind blown.

Beaming with happiness as seen only in the movies, 

The bees joyfully continued with their duties.

Having the researcher by their side, 

The hive grew with special pride.

Now they can help other hives glow,

because targeting the ideal flowers is the right way to grow.🌱

THE BEES ARE BLOGGING:
A Day with Senior ICP Researcher - The Exclusive BizzBee Series 🕵️

Instead of a regular blog post, we decided to try something new. 😊 Ordinary blog posts can appear a bit monotonous, especially if they are miles long. So, this week, we prepared a little questionnaire for our ICP researcher. We all love simple FAQ and answers to them. Our Senior Researcher - Gorazd, was kind enough to let us peek into his daily work routine. 📊 We asked - he answered. Ideal Client Profile (ICP) research is fundamental whenever a company enters the market, or it presents a new branch/service. Quality research helps company owners better understand their clientele and figure out how their services/solutions would be beneficial for their target. This by no chance is an easy task. It requires full undivided attention and eagle eyes. 😮

And of course, a passion for the job. 🤩

We’ve already dismissed the general approach of targeting everyone, or not having a precisely defined client profile. Refusing to do the ICP could diminish your chances of staying on top of your competitors, or be part of the market at all. Moreover, correctly defined clientele will save you money in the long run, and pinpoint the landscape where you should be focused on. 🔎

Gorazd is our go-to guy when it comes to helping clients with their ICP, market research and business planning. He revealed what are the key things you should be aware when defining the ICP, what are the most common misunderstandings about this process, interesting stories with clients, and much more. 🥳

Check the whole article below.

Read more

THE CHIEF EXECUTIVE BEE IS DOING VIDEO INTERVIEWS:

Watch the video

THE BEES ARE WONDERING:
Who can you help the most?

Contact a bee

BEE FUN:

THE LATEST CURATED BUZZ:
In-depth and personal 🧘

Before you even started your business, you probably were aware of all the perks and struggles that come with it. Researching the market in your industry/niche is the most common first step. The second often is the ICP. Who are you going to sell your services to? You certainly don’t want to waste your budget on unresearched assumptions, right? 🤔 We need to be careful with our resources. Here are some articles on this topic.

5 Questions to Ask When Creating Your Ideal Customer Profile

Does your company find it hard to define the target client you want to sell to? You are not alone, as it's a notoriously common problem that needs an adequate solution. Crafting an ideal client profile happens at the beginning of your business’s existence - literally. The best ICPs researches go deep, in the very core of the market itself. ⛏️The questions you need to ask yourself before taking this journey are: Have you written down your thoughts about ICP? Can you narrow it down to be as specific as possible? Do these companies have a problem that you can solve? How about your budget? etc.   

How To Define The Ideal Client Profile For Your Social Media Agency

You’re excited to start your own agency, but you are also worried if you will ever find your ideal client profile in the first place.😥 How to get things off the ground? What to do in this case? This is a great article that states the inevitable struggles startups face at the very beginning. First, try and connect the dots across your current client base and social media services, then before you identify your internal strengths - evaluate the competitive social media agency landscape. And don’t forget to run the numbers. 🔢

With accurate calculations, you will define your ICP in no time. 

What Does “Ideal” Really Mean in the Ideal Customer Profile?

When defining your ICP, there is one thing you may not be aware of. You need to work on the profile and keep it updated. So what does “ideal” actually mean? As it turned out in practice, the characteristics of the ideal customer may bear a different level of importance for various team members. 😉 For example, from the marketing point of view, the ICP should be eager to spread the word about the solution. Whereas sales think they should be eager to buy the solution. From the support point of view, the ideal customer should be tech-savvy or have a person on their team that will be able to handle technical issues, and so on.

BOOK RECOMMENDATION
by Dancho
Blue Ocean Strategy

Bestseller recognised as one of the most iconic and impactful strategy books ever written. And I completely agree with this. I purchased this book a few years ago and it left me speechless. Have you ever found yourself stuck in a market with cutthroat competition, and the profit pool is shrinking? You feel desperate because you are in an overly saturated industry, can’t come up with creative ideas and you decide to compete on price? I understand this completely. I was on a brink of giving up, but this book gave me hope. By doing what everyone else is doing, you are becoming them, and losing yourself. The competition will always be there, and that’s okay. That’s healthy. However, we need to go beyond competing and create our blue ocean. Get out of the red ocean and swim freely. As Chan Kim and Renée Mauborgne would say: "The only way to beat the competition is to stop trying to beat the competition."

MEET AND GREET:
Martin Taseski - Data Analyst

Do you know that one person in every team that will greet you the moment you step in?🤝 That's Martin - our methodical data analyst.📚 He goes out of his way to make you feel comfortable and understood. A rare gem.💎Inquisitive and curious, Martin does his best every time there is a challenging task. 

And when you hear about just how much data there is to analyse and process - that's certainly a challenge. Punctuate and reliable, he dwells in the hearts of many.😊 And we are overflowed with joy that we have him in our hive. Martin's studiousness and appetite for knowledge are not related to his job only. He carries his tender personality out of the office too. His football buddies approve this. ⚽

Martin loves weekends, and what he loves even more, is watching his favourite TV shows and thrillers, while hopping on his 4th cup of coffee for the day. ☕

P.S: Beware, don't let his smile fool you. This PS gamer knows exactly how to use his joystick to beat you every time.🎮

CURATED WISDOM

by Kristina:
''The level up is about improving, not impressing. The goal is growth.'' 

- Jazz Zo Marcellus

KEEP BUZZING 🐝🐝🐝

Copyright © 2021 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

You’re receiving this email because you subscribed to our newsletter through the BizzBeeSolutions.com site, you downloaded some of our assets, we have been working together, or you are our friend.

Want to stop receiving our honey?

The bees will be disappointed and try to drown their sorrow. Some of them might even get kicked out of the hive.

But, hey, if you can sleep at night knowing this...

You can update your preferences or unsubscribe from this list.

Some things are better together! 🤝

View this email in your browser

Beesletter, No 19. ZZzzZZzzzZ 🐝

In this hectic world of ours, nothing is permanent. Well, except for tattoos. 🙌

Wait a minute, nowadays, even tattoos can be removed.

We all fight our personal demons. Battles no one knows about. 

We pay our rent to pursue the life we crave for.

The life of abundance. Joy. Longevity. 😊

And for the sake of getting things done, we are ready to do so much. 

Life experience has taught us to be restless. You don’t know what’s behind the corner mindset. 🥺 We are thought to rarely rely on others. Because some of them have let us down. It’s the same with businesses. Once you hop that train of neverending meetings and start finding new ways to endure, it slowly consumes you. 🥴

You become trapped in a circle you created. That’s why it’s in your best interest to slow things down. Find a way to prevent the burnout.🔥 You can do so much. But you can hardly do it all by yourself. 

Partner with other companies. 🤝 Let other people look at your business with a fresh pair of eyes. Perspective is key, remember. In this week’s blog, we analysed the benefits of partnering with an outbound company.

As Brother Adam said: 

“Listen to the bees and let them guide you.”🐝🐝

THE BEES ARE BLOGGING:
Best Partners for Digital Marketing Agency?

Inbound marketing agencies are known for their lead generation strategies to increase traffic and conversions, and keep the prospects engaged, of course.📣

All of these things are important as they are vital steps for growth.🌱 But some agencies prefer another approach. Instead of waiting for the prospects to come (subscribe to your newsletter, follow you on social media), these agencies go out there and reach out to them. The outbound approach. Outreach. 🔎One of those agencies is BizzBee Solutions. Yes, that’s us. 😊 Our bees work hard to research and filter the prospects by pre-set variables. Oh, and let’s not forget the nurturing part. That’s where we shine. ✨

Agency benefits of partnering - Having determined that we are not the usual marketing agency, that doesn't mean that we can't contribute to the usual marketing package. By partnering with an outbound agency, inbound agencies can increase their revenues with zero additional effort. 💰 They can offer broader marketing services which can take them way ahead of their competitors. Some people can be impatient to see results from the marketing efforts, outreach is one way of solving this. Besides, partnering with a company that offers complementary services can only increase sales. Having BDRs is essential, but once someone partners with us, they can stop worrying about that part as well. 😉

Client benefits of partnering - More channels - more leads. By combining inbound and outbound, companies can increase brand awareness as well as expand their reach. They will not only get better results, but they will get faster results. Did we mention that outreach doesn't require additional ad spent? That’s right, it’s all pretty straightforward. While actively reaching out, companies get the chance to build relationships with their ideal clients and create an audience they can nurture. 🤩 

Negative sides of partnering - You can’t trust everyone. 😓 But it’s same with all relationships, isn’t it? Finding the right partner can be daunting and nerve-racking. You need to check their credibility, their background, past projects, and so on. There are a lot of self-proclaimed gurus, and you need to be extra cautious. There are a lot of companies that are producing fast, superficial work. They are throwing around numbers and quotas and boast about reaching them. Quantity vs quality. Be careful, so you can make the right choice. 

Oh, and click on the button below to read the whole article:

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THE CHIEF EXECUTIVE BEE IS DOING VIDEO INTERVIEWS:

Watch the video

THE BEES ARE WONDERING:
What are your thoughts

on business partnering? 

🤔

Contact a bee

BEE FUN:

THE LATEST CURATED BUZZ:
Some things are better together! 🤝

If by any means you use the internet or any social media platform, you are exposed to digital marketing. 👀 So, in case you wondered what it is, here is your answer. Digital marketing is all you see digitally placed in front of you. Services, products, podcasts, events - you name it. 💻 These things are carefully tailored to be relevant to you and your potential needs. All digital marketing agencies have something in common - they want to improve conversion rates and increase traffic. And even more importantly, acquire new clients. Mind, this is easier said than done. So, if you recognised yourself in this description, here are some helpful articles regarding the correlation between digital marketing agencies and cold outreach. 👇

8 Cold Outreach Tips for Digital PR

In order to build organic traffic and increase those conversions, you need to step up your game. So, unless you’ve got some seriously massive audience, you need to do some cold outreach.🙂 For starters, you need to improve your cold emailing skills. Cold email is, well, cold, but that doesn’t mean it should be bland and non-personalised. 📧 Link building can be a nuisance. But to get some backlinks, you better start emailing. Ask yourself if emailing that message is worth it. If it is, then you have nothing to lose. Act like a human, automate what you can, but not at the expense of quality. Be direct, don’t beat around the bush. 🧐Time is the most valuable possession, so respect your recipients’ time. 

How to Grow a Digital Marketing Agency (and Scale It) in 2021

There is no right or wrong way to grow a business. Different perspectives lead to different strategies, and that’s completely fine. But there are some “rules” or guidelines that everyone should know.📜 When you’re starting a business, you have a feeling that you should accept any client that comes your way. This is not convenient, because you may have to adapt to them. You are allowed to have big goals, but start small and focused. 🤓 Disrupt your market (Russell Brunson is a very good example). Lower your price only if you can allow it. Contact strangers and pitch them, but make sure to target people only relevant to the service you offer. Create systems. With the right systems in place, you can scale what’s working fast.

10 Tips For a Better Outreach Strategy and What Not To Do

“Outreaching” is the practice of seeking out individuals or organisations who have a shared interest in what you or your company has to offer. So far, so good. Usually, you find email addresses, you verify them, and send messages to those prospects.📧 Looks straightforward, but there are “invisible” obstacles in the middle of that process. Like, putting up a whole campaign, automation, copy, tracking clicks and scores, etc. 📊 All of that only for your carefully crafted message to be ignored or even worse, immediately deleted. Some of these tips may help: Don’t appear desperate - show enthusiasm, but don’t beg. Make a nice impression, pay some attention to your subject lines. If you decide to send a follow-up, make sure it’s with the right tone, etc. 

TOOL RECOMMENDATION
by Tamara
Grammarly

Since most of my marketing workload is content-related, I knew I needed to find some app or tool to support my writing.✍️ And when you are writing for social media, you need your text to be neat and double, even triple checked. ✔️ We all make mistakes occasionally but guess what, grammar nazis do not forgive. Just joking.😉

No matter how good your writing is, it never hurts to check it up anyways. It’s like having another pair of eyes that can see what you’ve missed. I found Grammarly to be the perfect sidekick for this. It’s easy to use, reliable, and it’s totally worth it. 😇

Even with the free version, you can get the job done. The complex AI system behind Grammarly ensures you write in the right tense, helps you find suitable synonyms, and avoid vagueness. It even assists with proper sentence structure. Is there a better writing assistant out there?🕵️‍♀️

MEET AND GREET:
Kristina Shteriova - LinkedIn Outreach Executive

As you already know, most of our bees are workaholics. There is something in the air when you do a great job. Something called pride.😇And when the fruits of your labour finally pay off? That’s fulfilment, and nothing in the world matches the happiness of making others happy too. 🥰 One of our bees, Kristina, finds joy in building relationships with other people. And she thinks LinkedIn is great for that. You have an enormous network of like-minded individuals and businesses one click away. Why wouldn’t we use that?😊

After all, friendship and good memories are worth fortune if you ask us. Besides working diligently on business development and searching for new opportunities, 🔎 Kristina spends a fair share of her time mastering her graphic design skills. You go, girl! 🥳 Anyone in need of a bee portrait? Get in line. 😊

Unbiased and honest, Kristina’s friendly nature spreads light even in the darkest of times. Her benevolence is one to aspire for. But, in order to maintain a positive vibe at all times, you need to be kind to yourself too. 😊

Kristina loves animals, especially dogs. Do you know those people that seem to understand the dog language? That’s her. She makes sure she greets all the dogs she sees while rollerblading. 🏃‍♀️ A lover of life fully indulges in life’s greatest pleasures. Like those that come in the form of quality white wine. Cheers! 🥂

CURATED WISDOM

by Sonja:
“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”

― Ralph Waldo Emerson

KEEP BUZZING 🐝🐝🐝

Copyright © 2021 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

You’re receiving this email because you subscribed to our newsletter through the BizzBeeSolutions.com site, you downloaded some of our assets, we have been working together, or you are our friend.

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Data Makes the World Go Round 🌎

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Beesletter, No 20. ZZzzZZzzzZ 🐝

Do you know what the one main thing all bees have in common is?

Besides working tirelessly? 🍯

Teamwork and determination. 🤝 We truly believe in the spirit of togetherness. 👪

Teams always win. Teams are stronger, fiercer, better. A teammate will always watch your back. And it suffices to say that being determined in everything that you do is a strong asset. Especially when it comes to things you're passionate about. 🤗

Building a business from scratch is scary. But also bold. 💪There will be obstacles, steps to climb, problems to resolve.

Can you see the finishing line?

Of course you can't if you just embarked on your journey. 😊

Before you do anything else, find leverage in knowledge. The right resources, combined with the right internet tools, can do wonders. 

What are we trying to say? The internet is an information oasis.

Every piece of the puzzle is there. You just need to find it. 🧩 Once you learn to use this power in your favour, you will have the resources to tackle every obstacle.

And the bees will be there to back you up. Every step of your growth. 

Cheering you on, encouraging, helping. 😊

THE BEES ARE BLOGGING:
The ultimate list of B2B company information databases!

You have probably heard of the importance of market or even business research. And it’s not surprising if some of these questions have formed in your mind: How is this research conducted? 🔎 Do I need to go the extra mile and entangle myself in the dark web? 🕸️ Maybe I need some research superpowers? Luckily, the answer to the last 2 questions is NO. But skilled researchers do know some shortcuts and tricks on where to get the information they need. 😉 Of course, not all of this data is publicly stored, so anyone can access it. That’s why it’s so valued. 

We at BizzBee do a lot of market research projects. Besides that, we do business planning within various industries. And we build remarkable B2B prospect databases. To do all these, we need accurate, relevant, error-free information.✔️

We did a lot of digging to make a list of the most common sources of companies’ data. Mind, this is just a fragment of online sites that we’ve used/still use, and there are many more out there.

From Prospectworx, Owler, to Crunchbase and Bizwiki - there are a bunch of free or paid directories that store the data you need. If you are the research type, you will find these platforms very helpful. 🤩 But if you are a research beginner, you might feel lost at first. Don’t worry. Once you establish your criteria/requirements and sort the data you already have, it becomes way easier. 😇

Pros - the good thing about these B2B company information databases is that most of them either provide free company information or have a limited period free demo/trial. And they can be quite useful for both market research and B2B prospecting and lead generation.

Cons - the biggest issue with these databases is that the company data can be inconsistent and inaccurate. In some cases, these information providers allow users to add data on their own. 🤨 This is especially bad if those users’ information is wrong or old and no longer relevant.

Read the whole blog below 👇

Read more

THE CHIEF EXECUTIVE BEE IS DOING VIDEO INTERVIEWS:

Watch the video

THE BEES ARE WONDERING:
Do you have a comprehensive

prospect database?

Contact a bee

BEE FUN:

THE LATEST CURATED BUZZ:
Data Makes the World Go Round 🌎

Identifying the market before you step in is a big deal. The sources you will use to conduct your analysis are even more important. Decades back, this had been done mostly with the help of newspapers, public libraries, and schools. Nowadays, everything’s online. The data is easy to access. But we must make sure that the sources are relevant, verified, and most of all - accurate. ⚠️

Market Research Studies: Three Tips For Doing Them Right - Market research is a powerful weapon in any businessperson’s arsenal. In fact, market research is the most important research when it comes to business planning. If you do it poorly, it can cost you a fortune. 💰 To become a distinguished member of an industry, first, you need to get to know it better. With market research, you may discover things you haven’t really thought about. 🤔 Market research is done for many reasons. No matter what your motive is, you ought to do it right. Here are three valuable tips this article offers: Make sure you team up with the right market research company. These companies can be either specialists or generalists. Know which direction you want to go in. 🧭 It’s better if you clarify from the beginning the industry segment you are most interested in. Have an end goal in mind. Of course, you can’t plan or predict every step, but you need to have a vision for the future.

What is consumer or customer research? Types, examples and best practices - The purpose of consumer or customer research is understanding your audience. 🧑‍🤝‍🧑 By analysing their behaviour, you can adapt or update your services accordingly. Thus, retain your customers. You can generally break customer market research into four categories: primary, secondary, quantitative and qualitative. 📝 Primary research is any type of research that you conduct directly with your target customers. Secondary research is data that has been compiled with and organised by a third party. Quantitative research provides statistical information on your customers, and qualitative research examines people’s feelings and attitudes towards your product or service and what motivates them. 

21+ Best Market Research Tools - Picking the right market research tools saves time and money for startups and small businesses. Conducting research from time to time, especially if you offer fluctuating services, is a wise decision.🧐 Mostly because people’s taste tends to change, trends go up and down, and we need to keep up with it. In order to keep your stead, there are incredible tools online that you should consider using/purchasing. ⚙️ There are some that are free, like Pew Research Center, Living Facts and Google Trends. And there are paid ones like Pick FU, Hootsuite, etc. With all these sources we have online, conducting quality research has never been easier. You just need the right tool.

TOOL RECOMMENDATION
by Sonja

Freedom

Do you have any troubles focusing more often than not? Are you constantly facing distractions from your surroundings that keep you from doing your tasks? I’ve been there. Usually, when you have a deadline, you try to beat time and be more productive. But that’s not always as easy as ABC. What seems easy enough is day-dreaming, procrastinating, and overthinking. 💭 Yes, we are all guilty as charged, at least for one of the above. Not to mention the social media craze, Youtube, vlogs and so on. These things can be harmless. As long as they are not stopping you from reaching your professional goals. 😊 

To help myself eliminate these distractions, I asked for some help online. That’s when I found this super-useful app that you can download and install on your computer or mobile device. 😊

It basically blocks the websites and the apps, or in some extreme cases - it blocks the whole network or the internet access. But of course, I still need the internet to do my research. 🕵️ You can set as many variables as you want on this app. For example, you can say which websites to block, their blockage time span, you can set predefined categories (news, games), etc. An app can also be installed on your kids’ devices to restrict their access to certain websites, in order to keep them safe. All in all, a solid investment. ✔️

MEET AND GREET:
Metodija Dimkov - CCO (Chief Cuteness Officer)

These days we all work remotely from the safety of our homes. 🏡And that’s usually super productive and cosy. But there are still some things that our bees miss from the office. And one of those is the cutest wee bee. 🐝 Since, whenever we were in the office, we had a frequent visitor to brighten up our day - Metodija. For all of you that don’t know, Metodija is our Chief Bees’ - Dancho and Maja’s son.

Our little honey bee. ✨

Playful as a 3-year-old can be, Metodija already is devoted to his favourite superheroes and cartoons. Oh, and music. Remember Gangnam Style? If not, Metodija can easily freshen up your memories with his unique dancing. 🕺

He loves wearing his Spiderman costume whenever possible. 🕸️ And if anything is out of boundaries, he has an ace up his sleeve. He is a fair trader of kisses. A kiss as a permission to do something. An offer anyone can rarely refuse.😘 What a bright bee. Once you have a child, the roles change. We become softer, tolerant and loveable.🕊️ And Metodija brings the best out of his parents. We are all happy to see him running around. It makes you reminisce on how careless we felt when we were at that age. Childhood, what a bee-autiful and honey-sweet period. 😇

CURATED WISDOM

by Fidanka:
"Be the change that you wish to see

in the world."

― Mahatma Gandhi

KEEP BUZZING 🐝🐝🐝

Copyright © 2021 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

You’re receiving this email because you subscribed to our newsletter through the BizzBeeSolutions.com site, you downloaded some of our assets, we have been working together, or you are our friend.

Want to stop receiving our honey?

The bees will be disappointed and try to drown their sorrow. Some of them might even get kicked out of the hive.

But, hey, if you can sleep at night knowing this...

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Our bees' special buzz 💬

View this email in your browser

Beesletter, No 21. ZZzzZZzzzZ 🐝

It’s a beautiful day, soon will come the month of May, 🌼

Spring is at our doors, it’s time for the bees to do their nectarous chores.

As they watch the fragrant flowers bloom with joy,

They’re thinking ‘what a season this will be, boy oh boy’! 🤩

Our black and yellow friends are counting the hours, 

Awaiting for spring to come with its bag rich with flowers. 💐

And what would spring be(e) without them? 

A dull, gloomy season, depriving the bee’s lives of reason. 

If we want to present the best season in all its glory,

we might as well write a short story. ✍️

Only if bees had such time to lose, 

They better start the bee engine and put on the working shoes.

The wood is vast, and time so little,

Maybe we’ll even make friends with the forest beetle. 🐞

Poetry is the way we cope with reality, 

What can we say – it’s the bee’s mentality. 🤷

Just joking and preparing the surface.

Ladies and Gentlemen, 

The Outbound Growth Specialist is at your service. 🥰

THE BEES ARE BLOGGING:
A Day with Outbound Growth Specialist - The Exclusive BizzBee Series

As promised, we continue the exclusive BizzBee interview series with the beloved members of our hive. 🐝🐝 This time, we have Filip Ilievski, our outbound growth specialist, on the hot seat. 🌡️ He was on our radar for quite some time, and now we finally got the chance to tell you his story. 😇

At first, Filip started just like any other bee. Buzzing around, building databases, analysing fruitful data. As he grew, he realised he could do so much more. And the need was there too. Filip was the answer to the bees’ prayers, considering the flow of projects and the challenges we needed to address every single day.

As an outbound growth specialist, he had some big shoes to fill in. 🤔 His responsibilities now mainly revolve around outreach campaigns. And not just any campaigns, but thousands of dollars’ worth ones. Those are some serious numbers if you ask us. But, let’s not spoil the interview. 😉

Read more about Filip’s routine, the fond and not so fond clients’ memories, in the blog post below: 👇

Read more

THE CHIEF EXECUTIVE BEE IS DOING VIDEO INTERVIEWS:

Watch the video

THE BEES ARE WONDERING:
Have you worked with an

outbound growth specialist? 🤔

Contact a bee

BEE FUN:

THE LATEST CURATED BUZZ:
Our bees’ special buzz 💬

Outreach. The loving practice of reaching out to your ideal audience and convey that special message. 💬 Theoretically, this is the best method for selling as it is community building. 🧑‍🤝‍🧑 Practically, it’s yet unexplored. At least not at its full capacity. Many companies do cold outreach as a way to grow, alongside their inbound efforts. But, what is the right way to do outreach? And what are the consequences of doing it wrong? Let’s see if these articles can lessen the worry:

Prospecting: 10 Proven Strategies For Sales Professionals

Prospecting isn’t easy. But in order to keep the sales pipeline full of leads, you need to constantly build your database. 😊 If you are a beginner at this job, you need to know that prospects can be really hard to get. 🤨 Oftentimes, they check you up online before making any buying decision. Establish a strong presence on multiple channels and nurture it. Ask for referrals. A happy client can influence other prospects - free-of-charge opportunity. Be a trustworthy expert and a provider of solutions. Amateur videos - show your face and introduce yourself, offer information, quote numbers, and give your best sales pitch. After all, people buy from people. So, show them the real you! 🎞️

How to use cold outreach to generate B2B sales

At the end of the day, you realise that just every position in a company is a sales position. 🤷 But using cold outreach methodology is one of the best ways to generate more B2B leads and sales. The first step for a successful lead generation is to know who your ideal customers are. Write down everything you know. Also - a higher bounce rate – less successful outreach campaign. Pay attention to that. What you need is an advanced email validation tool. Find out what are your best-performing templates and keep them. Be brief and try to personalise as much as possible. And at the end - follow-ups. Always follow up with your prospects and be value-oriented. ↩️

How to launch successful campaigns on LinkedIn

We already know that the No.1 LinkedIn priority is growing our network and reaching out to new customers. In order to excel at that, you need to do some prospecting and create a cold outreach campaign. When we say outreach campaigns, we don’t mean LinkedIn Ads. Here is where most people get confused. Actually, this is even simpler, especially if you follow these 3 simple steps. Create brand recognition by maintaining your profile neat and organised. Post religiously. Use the data tools available on LinkedIn and try not to be spammy. Nobody likes spams. Sending long paragraphs as your first shots would probably kill your pitch.🤫

SPOTIFY RECOMMENDATION
by Gorazd

Singer Songwriter Coffee Break

From Adele to John Legend and James Bay, this playlist has something for everybody. 🎵 Whether you choose pop, rock or soul jazz, be sure that the songs are masterfully picked to go hand in hand with your first sip of coffee.☕ Mornings can start rough. Stress, deadlines, project overflow, meetings. I found out that whenever I put on some good music in the background, my mood brightens up pretty quickly. I definitely recommend this one, especially if you need to keep up with a lot of tasks and data.  ✔️

MEET AND GREET:
Buba Atanasovska Veljanoski - Copywriter

If you remember a few newsletters back, we wrote about our dazzling copywriter, Vera. Well, now this hardworking bee finally got the much-needed back-up. We proudly present Buba, the newest addition to our hive. You wanna take a glance at how good our new copywriter bee is?

From what we have seen so far, she can write remarkably clever storytelling children's book in the blink of an eye. Needless to say, Buba is the creative writing wiz we all needed. ✨ Sociable and optimistic, Buba has no time for pettiness and regret. Take notes everyone.✍️ Happiness is only real when shared, it’s what Buba believes, so she shares everything with her most loyal companion, Arti – the wonder dog. 🐾 Her best friend of so many years. As an animal lover and nature conservationist, she appreciates the cosmopolitan lifestyle. What world would it be if we all shared her passion for universal welfare. 🏕️ And whenever she has time on her hands, she takes Arti for a hike. Refreshment and soothing remedy for the soul.

CURATED WISDOM

by Ana:
“If you would be a real seeker after truth, it is necessary that at least once in your life you doubt, as far as possible, all things.”

- Rene Descartes

KEEP BUZZING 🐝🐝🐝

Copyright © 2021 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

You’re receiving this email because you subscribed to our newsletter through the BizzBeeSolutions.com site, you downloaded some of our assets, we have been working together, or you are our friend.

Want to stop receiving our honey?

The bees will be disappointed and try to drown their sorrow. Some of them might even get kicked out of the hive.

But, hey, if you can sleep at night knowing this...

You can update your preferences or unsubscribe from this list.

Can you spot the difference? 🔎

View this email in your browser

Beesletter, No 22. ZZzzZZzzzZ 🐝

The most beautiful season has finally arrived. 🌼

And officially, all living creatures have now revived. 

Winter has paid its goodbyes and took with her the white coat, 

So the bees, the flowers and the trees have their season to gloat. 

The sun’s spreading its golden rays, smiling from the clear, blue sky

Believe us when we tell you this is no season to cry. 🌞

The flowers have bloomed with the most dazzling colours there have been, 

Isn’t this green carpet, the most beautiful thing you have ever seen? 🤩

It’s officially time for the bees to stop hiding behind the rocks, 

And throw away their thick, heavy, winter socks. 🧦

Oh what a joy it is, having spring here.

Seeing the bugs, the flowers and everything we hold dear.

The season is all brand new, but the bees are the same, 

Working, buzzing and flying, that’s no shame. 🦋

We are back to do what we do best, 

Being vigorous and productive is always our quest. 

Since winter is no cup of tea for a bee, 

We spent our days learning new methods,

strategies to accommodate the needs of thee. 

Now it’s time for action, 

There’s no more space for any further traction. 

And the first thing that we would like to mention

Warm or cold emails, that’s the question? 🥰

THE BEES ARE BLOGGING:
The difference between email marketing and email outreach

As explained in the blog, email marketing and email outreach are two totally different approaches having the same, common goal. Using one over the other is a choice every SME should make, but bear in mind one thing: when using both, you are doubling your chances of making sales. 🚀 We can’t just throw aside marketing mails because BizzBee’s expertise is email outreach. Nor can marketing mails be the only engagement your business should undertake. Both the inbound and outbound methods have their pros & cons. 😊

Email Outreach - The first thing that comes to mind when mentioning email outreach is cold emails and spamming. But, the thing is - not all content that comes to your mailbox is spam. 🤔 Far from that. Nowadays, marketers seek newer and better methods of executing email outreach without it being perceived as spam. So, give it a chance next time, will you? 😉 There is a lot more to email outreach than just spammy, boring pitches. Cold emailing has plenty of assets, such as: helping you expand your brand’s reach, boosting your contact lists, leading people into your sales funnel (people that still don’t know that you can help them), and last but not least – scheduling meetings and sales. 

Email Marketing - This strategy allows you to send emails to people that already know you and your brand, and had voluntarily given you their email addresses.📧 This is usually done via landing pages. Email marketing is one of the best bullets in your arsenal when it comes to building relationships with your subscribers. They expect to hear from you, so there is no weird feeling of worry or awkwardness. So, if you have already built your subscribers’ database, we strongly recommend taking this email route. If not, email outreach is always a good idea. And if you are doing both - congratulations. You are on your way to growth. 😇 

Read more

THE CHIEF EXECUTIVE BEE IS DOING VIDEO INTERVIEWS:

Watch the video

THE BEES ARE WONDERING:
 

What type of emailing do you prefer? 🤔

Contact a bee

BEE FUN:

THE LATEST CURATED BUZZ:
Can you spot the difference? 🔎

We already said that cold email prospecting and email marketing are two different sales strategies. But, oftentimes they get used interchangeably. 🤷 So, why is it so difficult for us to distinguish which is which, and what are they used for? 

Let’s see some articles that tackle this topic:

Cold Email Prospecting vs. Marketing Emails: The Difference Explained

Although they serve their own unique purposes, these two practices have been proved to be complementary to each other. 😊 Cold emails are sent towards people that have no idea who you are, or maybe they do, but your message is unsolicited. Spam messages should not be put in the same basket as cold emails. On the contrary. Cold messages can and should be personalised and hold tremendous potential. 🤯 Marketing emails, on the other hand, target a specific audience that has probably been in touch with your brand and subscribed with an intention to hear from you again. These interactions are already warmed up, and if interest in buying arises, the sales team takes over. 

Why Your Sales Emails Aren't Working, and What to Do About It

In the previous article, we touched briefly upon the definition of these two terms. So we already know that cold emails can be uncalled-for. But are they a necessary evil? 🤔

So then, why are they still popular? Well, cold emails can bring you the perfect prospects for your business and skyrocket your sales, if crafted right. How to change the game? First and foremost - hook recipients before they even open the email. Bring value. Communication should be a two-way street. Try to engage recipients in a dialogue. And don’t forget to personalise, personalise, personalise. 🥰

6 Best Free Email Marketing Services Compared

Marketing emails don’t require that much effort to be opened and read by the recipients. As soon as they subscribe, they expect a message from you, whether that would be a newsletter, a promotional email or another engaging text. However, in order to excel at your email marketing game and increase those open rates, you need to carefully pick your email marketing steps. So, what are our options? Here are 6 of the best free services: Sendinblue, Mailchimp, Benchmark, OmniSend, Sender, and MailerLite. 

All of these have great UI and UX. Check the article to read and compare the features.

APP RECOMMENDATION
by Buba

RhymeZone

Have you ever wanted to make your copywriting more poetic, but never seemed to find the perfect words to rhyme? Look no more. I found this super-useful app online and my life has been way easier ever since. It’s available in play store/app store too as a paid version. I use the desktop one and it works perfectly fine for my standards.😊

What I like the most about this tool is its straightforwardness. 🥰 All you need to do is type the word that you want to find a rhyme of, in the search bar. The rest is magic. ✨ You can also organise the results you receive whether you want them in phrases or single words, and you can also try the advanced search -  the interface for songwriters. 🎵

BEE A DAY IN THEIR SHOES:
Vera Eftimovska - Marketing Manager

Being a marketing manager and copywriting bee has its cost. Juggling with various tasks, racing with time, deadlines, meetings, the life of a marketing manager bee is not all milk and honey (pun intended). 🙄 Our bee Vera knows this very well. That's why she wakes up super-early to have some ME time in the mornings before work. ☕

Vera says it helps her concentrate and rearrange her thoughts, 

to be able to work more efficiently and be of better service to others.🥰

After several hours of continuous work, Vera has her breakfast. 😋These days we are working from home, so Vera enjoys some freshly prepared banana porridge. This energy meal gives her all the boost she needs for the rest of the day. Multitasking, calls, zoom meetings - is the day over yet? What a joy it would be if she was able to switch seats with her dog Cveta for a day. Sleeping all day, resting the ol' bones. Life is treating you well, Cveta. 🐾

After the workday is finally over, Vera heads over to her exercise corner. Yup, you read that well. Her latest obsession: Joe Wicks - The Body Coach. 🏋️‍♀️ After the much-needed exercise is done - it's time to rest.😪And the best remedy for a hectic day is binge-watching some new episodes of her favourite series, or reading an interesting book. 📚

CURATED WISDOM

by Vlatko:
"All we have to decide is what to do with the time that is given to us."

 - JRR Tolkien

KEEP BUZZING 🐝🐝🐝

Copyright © 2021 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

You’re receiving this email because you subscribed to our newsletter through the BizzBeeSolutions.com site, you downloaded some of our assets, we have been working together, or you are our friend.

Want to stop receiving our honey?

The bees will be disappointed and try to drown their sorrow. Some of them might even get kicked out of the hive.

But, hey, if you can sleep at night knowing this...

You can update your preferences or unsubscribe from this list.

Even consultants need some help 💼

View this email in your browser

Beesletter, No 23. ZZzzZZzzzZ 🐝

Savouring the honey is not the real issue.

Just give us some plates and paper tissue. 🍽️

First, let’s rewind the tape and look around once more.

There’s more to this process, we have to dig deep down into the core.

Producing the honey means going cold, 🥶

Approaching this way can be real gold. 🏆

But that’s a piece of cake for our bees so hard-working and bold.

So, let the buzzing start! 🐝

LinkedIn or email, which one will you add to the cart?

If you have a thing for chit-chats and casual style, 

Then maybe you should choose Linda amidst the others in the pile.

And if you are not that chatty and prefer formality,

We believe Milo is the best fit for your mentality. 💬

It’s best to mix things up and put a combination,

Trust us, our bees will exceed your expectation.

Your growth is the goal we want to reach,

This is not some cold, insensitive pitch. 😊

There is no better time to give you this speech

Now, let’s do the outreach! 🥰

THE BEES ARE BLOGGING:
The proper way for consultants to use outreach to get more strategy sessions

Being a consultant is not an easy call. 😓 Some are born with a knack for it, and for some, it’s a skill they have to acquire over time. Whatever the story behind it, the end goal is always the same: selling consulting services. Usually, consultants are considered high-ticket service providers, mainly because their services are specialised and therefore more expensive. 💰

The majority of them are using plenty of tactics to stay afloat in the sales game. Whether that’s inbound (content marketing) or outbound (cold outreach), the reason for using each one of these is completely up to them. But the numbers never lie. We tested every method out there, made countless mistakes and lost many potential clients. We needed a new way. A bold, fresh approach born out of our errors and experience. The game was on, and we were afoot. 🤓 Our outreach framework was about to change the way we were doing sales for good. 

So, why can’t consultants afford to waste another minute to jump on the outreach train?

It’s because building relationships doesn’t happen overnight. Don’t forget that you are selling expensive services, services that you worked so hard on. You don’t want to lose the match just because you didn’t go on one training session. 😰

Starting with outreach is stressful. But so is seeing your business fail.

Reaching out to people has its perks. You make valuable connections. You build friendships or make acquaintances. 😇 Pitching the service comes last. The goal in outreach is to connect with people so they can open up to you, and share their problems or worries. This way, scheduling the next strategy session comes as a positive side-effect. 🤗

Read more

THE BEES ARE WONDERING:
Where is your next strategy session coming from?

Contact a bee

BEE FUN:

THE LATEST CURATED BUZZ:
Even consultants need some help 💼

We already explained what consultancy is, and why consultants need to use some of the outreach methods to stay afloat. Some of you will definitely part ways, carrying your business elsewhere, focusing on inbound. However, if you ever feel stuck, outreach will always have your back. It’s a hard-to-beat method when it comes to scheduling more strategy sessions. 😊

Email Outreach For Consultants: Don’t Use Marketing Automation (Do This Instead)

Automation can go completely wrong if we are not careful. It could easily diminish all the efforts put into the campaign. But with a couple of tweaks and tiny adjustments, automation can ramp up your outreach for good. Zipursky Cousins from Consulting Success have witnessed their clients making these mistakes over and over again. So what changes do they recommend? Don’t let automation do your job. 🤖 You are the one that should create an outreach strategy using highly personalised messages. There are countless variables that you can use with every prospect. It’s very far-fetched to expect that sending one message can bring you the optimal results. You should follow up and ask some questions. 📧

Five of the Best: B2B Experts Share Outreach Tips

Learning the right outreach strategy is not a duck soup. According to many experts, successful lead generation and outreach take years to master. 🙄 B2B sales involve products and services that are generally very expensive and very time-consuming to sell. Hence, it’s hard to come up with a practice that works every single time. Here is some useful advice from a couple of B2B experts who would like to share their expertise. 

‘Make sure that your CRM data is clean and up-to-date’ - it’s first and foremost. Then, ‘Contact prospects with insights that make a difference.’ Also, don’t forget to ‘Compliment your prospects in your messages. Mention details.’ Keep in mind that every prospect is different. Try to make at least a quick analysis of your ICP before starting your campaign. ✔️

How Cold Outreach Can Boost Your Social Selling Strategy

Sometimes, one tactic doesn’t solve all our problems. 🤷 And we need to use multiple methods in order to scale our business. Have you been experimenting with social selling? If yes, then you know that social selling is a practice of meaningful engagement with your relevant audience using social media. However, posting regularly does not equal success. Direct outreach can complement and reinforce your social selling efforts. Spice things up by adding some extra touchpoints with every prospect. Act upon the prospect’s buying signals. Add more value and make sure your brand is “visible”. 😉

TOOL RECOMMENDATION
by Maja

Signaturely

As an executive administrator in BizzBee, my responsibility is to take care of the business's financial aspect and make sure all things run smoothly in the background. In nature words, the queen bee is the only bee that organises the hive structure and makes a perfect order. 🥰 She delegates work assignments and cares after her working bees. The same way I try to look after my employees. 

From reading the news and answering emails in the mornings, to calculating weekly/monthly invoices and salaries - I have a lot on my plate. I found this amazing tool that is of tremendous help - called Signaturely. The best thing about this is that the eSignatures have the same legal standing as handwritten ones. 🤗

And also, by using this tool, you are saving time, saving trees and saving on paper goods. 🌴

BEE A DAY IN THEIR SHOES:
Dancho Dimkov - Chief Executive Officer (CEO)

Oh, where should we start from? Our Chief Executive Bee's workday is usually very frantic. But, somehow, he always manages to get on time everywhere and to see everyone. Like a real Superman, without the cape, though. It will only stand in his way. 😉 Waking up at 5 AM became his norm. He got so used to waking up early that he doesn't need an alarm anymore. ⏰ This time of the day is usually devoted to planning the day and preparing mentally for the upcoming meetings and countless calls and emails. Regardless of the weather, Dancho loves taking a walk heading to the office.

There, he prepares his cup of coffee and listens to the latest episodes of his favourite podcasts. 🎧 As soon as the last drop of coffee is gone, the day can officially begin. 🎬

Since cloning people is still not possible (or legal), 🤷 Dancho has his team to support and assist him. Numerous projects, client appointments, conferences and many other tasks keep Dancho occupied for the rest of the day. Even when the workday is over, he doesn't throw in the towel. It's exercise time. Swimming, hiking,  EMS workouts are just some of his regular choices. Even working out is not his kryptonite. ✊ As you might imagine, it's finally time for a well-deserved break. He pampers himself with a nice dinner, and the occasional pint, while catching up with his family. 👪  Isn't all his energy drained already, you'd ask? To this, Dancho will answer: Being a CEO is a choice you consciously make. If you are not mentally ready for that challenge, you better reconsider your life choices. A will of steel. 💪

CURATED WISDOM

by Vera:
"Always try to be nice,

but never fail to be kind."

 - Steven Moffat (Doctor Who)

KEEP BUZZING 🐝🐝🐝

Copyright © 2021 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

You’re receiving this email because you subscribed to our newsletter through the BizzBeeSolutions.com site, you downloaded some of our assets, we have been working together, or you are our friend.

Want to stop receiving our honey?

The bees will be disappointed and try to drown their sorrow. Some of them might even get kicked out of the hive.

But, hey, if you can sleep at night knowing this...

You can update your preferences or unsubscribe from this list.

Have you started writing? ✍️

View this email in your browser

Beesletter, No 24. ZZzzZZzzzZ 🐝

Once upon a time, in a forest far, far away,

there was a bee kingdom, in the land where there’s only joy and play. 💃

Here, bees were working day and night

to bring people honey and some quality insight.

But hear this, guys and gals,

bees are, without any shred of doubt, the most hard-working pals. 🛠️

Making honey takes tremendous skills,

it needs to be delicious, sweet and healthy and to give us the thrills. 🍯

Before they pour the honey in its place,

the first thing that they need to do is to build a rock-solid base.

Have you seen those hexagonal prismatic wax cells?

That’s the honeycomb, where all the honey and the sweetness dwell.

Boy, oh, boy, you wouldn’t believe the intoxicating smell!

Farewell now, we must say,

it’s time for the bees to earn their stay. 🌟

THE BEES ARE BLOGGING:
10 killer copywriting tools that you can use to slay your outreach messages 📝

Copywriting or honeycomb creation in bees’ terms, is a crucial link in the outreach process. 🤩 It is the magical creation of putting together words to lure your target audience in a particular direction of action which is often to buy. The process is rightly referred to as the text form of salesmanship, but there is a lot more to it than that. 

Putting all your focus and efforts on sales is wrong. Instead, you need to start solving problems and nurture relationships. Quickly, you will see how the tables turn. 😉

When composing a copy for outreach messages, you need to follow a couple of guidelines:

- You need to have an idea; 💡

- You need to do your research; 🔎

- Plan and structure all the elements; 📝

- Edit and proofread. ✔️

Most of the copywriters out there use some kind of tools to help them in their daily writing. No matter if you are a freelancer, CEO or marketer, sometimes you need a helping hand or just a tool that will check your text. 

We gathered 10 killer tools for copywriters, and we thought it would be nice if we shared them with you. 

Grammarly is definitely the No.1 free platform, where you can check your grammar and make your messages clear and impactful. 

Thesaurus is a must-have if you want to unlock your creativity and enrich your vocabulary while writing. 

WordHippo is helpful in finding synonyms, antonyms and word meanings that you may need when reaching out to people. 🤗

Read on the rest of the copywriting tools below: 

Read more

THE BEES ARE WONDERING:
Have you written

the perfect outreach messages? 🤔

Contact a bee

BEE FUN:

THE LATEST CURATED BUZZ:
Have you started writing? ✍️

Not that long ago, content writers were considered copywriters and vice versa, and there wasn’t really a distinctive trait between them. Now we know that the main difference is in the purpose of the text. Copywriters write in order to sell, content writers write to inform. Right now, we are going to focus on copywriting and why is it so valuable to marketing nowadays. 💰

56 Email Copywriting Tips For 2021

Sometimes, copywriting seems like an uphill battle that simply can't be won. There are many things that can go wrong, but we shouldn't focus on them. It's 2021, and people are sick of reading lies and overused marketing clichés. It's time to bring back the copy that nurtures, converts and sells. In the end, that's all that matters. You must have heard a fair share of the tips in the article, but as the saying goes: "Repetition is the mother of learning". Pinpoint what bothers your buyers the most. Stay polite no matter what - your leads don't owe you anything. Don't brag - that's a major turn off. Use sensory words - a single word can make a big difference. Be confident and use your knowledge wisely. Keep in mind that fortune favours the bold, so let your statements speak your truth. Do not be afraid to take the next step! 💪

5 Must-Have Skills To Be A Copywriter

Copywriting is not rocket science, but neither is easy as a pie. In marketing and sales especially, copywriting is the piece of the puzzle that connects all the important dots. 🧩 Copywriting has many perks and the best thing about it is that it can be learned and improved in time. 😇 One of the first things you need to know on your copywriting journey is that perfect grammar is a must. There’s nothing worse than handing in a copy with grammar mistakes. Everyone makes mistakes, that’s for sure. But minimising them should be a copywriter’s daily mission. A copywriter will often face an unknown terrain. But doing in-depth research will do miracles when creating a quality copy. And so will do simplifying complex information. Keeping things nice and simple will give you the benefit of knowing that your audience understands you. Also, copywriters are marketers that must know how to sell a product. That’s why knowing their audience is extremely important. 😊

The best copywriting courses to take in 2021

In order to excel at the game called copywriting and make a living out of it, you may want to take a look at some courses that are definitely worth your time and money. It’s never too late to invest in your education and keep up with the latest trends in marketing. 📈 There are great copywriting books out there, but if you want to become an A-lister real quick, we recommend you to go for some of the courses. There are courses for everyone, from freelancers to business owner. Some are pricier than others, with monthly payment or one-time fee for lifetime access. Enrol a course of your choice and let’s make a killer copy! 🔥

BOOK RECOMMENDATION
by Tamara

Copywriting Secrets

The power of words is not to be underestimated. No matter what you sell, you ought to do it well. 🤓 Your words should create a whole new universe for your prospects. Your words need to shape their ideal future. Sensory words are a huge part of this. ✨ As copywriters, we have a direct influence on the way people perceive us and our brand. We don’t like being labelled as pushy, or even selfish, right? 

Choosing the right words, in the right order, at the right time. That’s our primary goal! 🎯

I found this very informative and helpful read by Jim Edwards, and trust me, you need this book in your library. This is the person you want to learn from. This is a book you will reread and reread. It’s a copywriters’ Holy Grail. 🏆 There are plenty of examples to help you get going, and a huge amount of value shared. 

BEE A DAY IN THEIR SHOES:
Gorazd Majstorovikj - Market Research Specialist

When it comes to being diligent in everything work-related, laborious and detail-oriented, there is one guy that fits this description in its entirety. 😊 That’s Gorazd, our ICP and chief researcher bee. 🕵️‍♂️ Regardless of how busy he might seem, he will always find time for maintaining his perfect physique. Health above all, right? That’s why as soon as he wakes up, he follows up with some morning push-ups and crunches. Just a heads up - that’s not the whole exercise for the day. After the shower, he indulges in a freshly brewed cup of coffee, ☕

accompanied by his cat, watching the latest videos of his favourite channels. One must keep up with the news, y’all! 📺

When the workday officially starts, Gorazd likes to keep a slow pace. With Spotify at his side, the world is under his feet. Especially if one of those soothing, mellow playlists comes on. One of the things he always does is review his work progress. That’s how he keeps track of what should be finished for the day. Gorazd is “notorious” for his “no breaks” habits. Well, almost no breaks. He says that once he concentrates on the project fully for a while, he just wants to keep the momentum flowing. Before wrapping up for the day, he has his nutritious lunch and prepares the lunch for his cat as well. 🐱 An after-work party you say? More like, total body workout at the nearest gym. 🏋️‍♂️ Or running outside (if the weather permits). Finally, the evening is reserved for a movie and a book. 📚

CURATED WISDOM

by Martin:
"You miss 100% of the shots you don't take"

 - Wayne Gretzky

KEEP BUZZING 🐝🐝🐝

Copyright © 2021 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

You’re receiving this email because you subscribed to our newsletter through the BizzBeeSolutions.com site, you downloaded some of our assets, we have been working together, or you are our friend.

Want to stop receiving our honey?

The bees will be disappointed and try to drown their sorrow. Some of them might even get kicked out of the hive.

But, hey, if you can sleep at night knowing this...

You can update your preferences or unsubscribe from this list.

So many industries to choose from... 😰

View this email in your browser

Beesletter, No 25. ZZzzZZzzzZ 🐝

Spring and summer are the favourite seasons of the bees,

as well as of many flowers, valleys and trees. 🌼

What a glorious day it is, buzzing from flower to flower, 

the bees are flying in all their power. 🌪️

Flapping around, until darkness arise, 

they are all around from dusk till sunrise.

Something you don't know but we intend to tell, 

is that the bees choose which flower should be their clientele. 🤔

All the flowers don't spread the same smell, 

so it would be a shame to waste our nectarous spell. ✨

Some prefer a more of an unprocessed crude form, 

and here we can recommend our sweet honeycomb.⬡⬡

Others like more thick flavoured paste

and here we treat them with a gigantic jar in a haste. 💨

Honey is the only food that will not spoil

you can roll it nice and sculpt it in a coil.

Enjoy it with delight, joy and glee

and thank the bees on your nearest tree! 🐝

THE BEES ARE BLOGGING:
Using the LinkedIn industries list in defining your ideal client profile

When it comes to B2B sales, there is no other platform like LinkedIn. 🙏

It offers tremendous potential for business owners, marketers and strategists worldwide. As well as a plethora of useful features. The rules apply to everyone. You are more than welcomed to use the platform for free and research its filters. Or you can also choose to pay and take advantage of the possibilities that the Sales Navigator offers and its advanced options. 🤓

Searching by industry is probably the most used filter out there. Logically so, that’s the most convenient way to find your ICP on LinkedIn. Before starting an outreach campaign, make sure you apply the best fitting industry and other essential criteria. In case you didn’t know, there are 148 industries on LinkedIn. 😊 The top 10 industries are: Information Technology and Services, Hospital & Healthcare, Construction, Retail, Education Management, Financial Services, Accounting, Computer Software, Higher Education, and Automotive. The list is being re-evaluated and updated every year. What is beneficial for us, B2B outreach experts, is the input or the insights that this brings us regarding our ideal client profile. As you see, this feature is super useful not just for recruiters and job seekers but for prospecting and selling as well.✔️

By leveraging the industry filter, you can shift your focus on generating only the most qualified leads for your business, thus accelerate your growth. Different industries require different approaches. So, once you've crafted your industry-based, carefully tailored plan, there are not many things that can go wrong. 😇

Read more

THE BEES ARE WONDERING:
Which is your ideal target industry? 🤔

Contact a bee

BEE FUN:

THE LATEST CURATED BUZZ:
So many industries to choose from... 😰

Being one of the oldest platforms out there, LinkedIn never ceases to amaze us. Moreover, if you work B2B, LinkedIn is your gold mine. 🏆 Its structure helps sales experts find their ideal clients among the many industries that LinkedIn offers. Check the list below and find your ideal target. 🎯

LinkedIn Industries List & Rankings (2021)

If you have your own profile on LinkedIn, or a company page, chances are you know what industry codes mean already. LinkedIn requires all of its members to declare which of their 148 industry codes best apply to their professional activity. Seeing how valuable LinkedIn is for sales and recruiting, this is the route we took. 🙂 This way, we are allowed to search and filter the industry we need without having other markets in the way. Industry popularity changes from time to time, increasing in size and demand. In late 2020, LinkedIn added one more industry - Mobile Gaming - to their repository. 🕹️ Information Technology and Services is definitely the largest, followed by Hospital and Healthcare. Read the rest of the industries in the article. ☝️

What is an ‘ideal client profile’ (and why have one)?

ICP. Oh boy, do we use this term a lot! Perfection doesn’t exist, we know, but we can always hope to be as close as possible to the picture we painted as ideal in our mind. Our ideal client. ✨ The starting point in our business strategy. The person who will benefit from our expertise the most. The question poses itself here. What is the best and the easiest way to find these people? LinkedIn breaks it down for us. You need to look after certain criteria such as sectors, traits, situation, culture, roles, and mindset. The tighter your audience - the easier it will be to create a short and compelling proposition. An ICP is the output (and sacrifice) of focused positioning. If you haven’t identified yours yet, it’s time to do that now. 

38 LinkedIn Statistics Marketers Should Know in 2021

Working on LinkedIn means having massive potential for growth. But, as marketers and business owners, we do have to stay in the loop with the latest statistics. Did you know that LinkedIn is no longer a minor? It turns 18 in 2021. 🎓 Actually, it’s older than today’s most popular social networks. It’s available in 24 languages, which is decent. Remote jobs increased 2.5x from March to October 2020. The pandemic had a crucial role here. Also, more than half of all LinkedIn users are between 25-34 years old. Impressive. Content creation on LinkedIn increased by an astonishing 60% in 2020. LinkedIn posts with images got 2x higher engagement. Wow, this is new! This is why these insights are important. 🤩 This way, you will know what to expect so you can reach your goals easily.

TOOL RECOMMENDATION
by Kristina

LinkedIn Sales Navigator

This is a paid LinkedIn tool that many salespeople use, including me. 🤩

Sales Navigator features a powerful set of search capabilities, improved visibility and valuable insights. You can engage with contacts and accounts within the platform, focus on the right prospects and build genuine relationships.💕 There are individual, team and enterprise subscriptions available, depending on your needs and the size of your team. The best thing about it, is that you can narrow down your target audience until it fits your preferences.

Definitely, the best tool out there, if you want to do prospecting without wasting precious time. 

BEE A DAY IN THEIR SHOES:
Marija Gjorgjijoska - Outbound Growth Specialist

As you already know, we have a whole team in operations tackling the projects one by one. One of those bees is Marija. Marija has a very important role. She is in charge of executing and optimising the outreach campaigns. 🧐 To prepare for the day, she gets up around 6:30, makes sure the dog is fed and walked, and then heads on to the kitchen where she cooks her favourite oatmeal. 🍲 The best breakfast for an energy boost if you ask her. 

Healthy and full of nutrients. She could run a marathon following that. After watering the plants and hanging a bit with Bella (her dog), it’s time to turn on the computer. 

Some days are more frantic than others. It mostly depends on the project scope. To make certain she doesn’t miss on anything, Marija keeps notes and reminders for every task that needs to be completed. 📑 Tea is her beverage of choice. Soothing – when the nerves are racking. Strong – when you need to conquer the world. Or as Mary Lou Heiss will say: A simple cup of tea is far from a simple matter.” 🍵 Indeed. Generally, the hour after work is dedicated to taking Bella out for a walk and getting some groceries if needed. Dinner time is her favourite part of the day. Resting with some book, meeting with friends and just letting her mind wander. 😇

CURATED WISDOM

by Buba:
'The only thing that beats hard luck is hard work.'

 - Harry Golden

KEEP BUZZING 🐝🐝🐝

Copyright © 2021 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

You’re receiving this email because you subscribed to our newsletter through the BizzBeeSolutions.com site, you downloaded some of our assets, we have been working together, or you are our friend.

Want to stop receiving our honey?

The bees will be disappointed and try to drown their sorrow. Some of them might even get kicked out of the hive.

But, hey, if you can sleep at night knowing this...

You can update your preferences or unsubscribe from this list.

Have you used some of these tools? 🛠️

View this email in your browser

Beesletter, No 26. ZZzzZZzzzZ 🐝

Collecting nectar is a job widely valued and prized,

the whole process should be thoroughly planned and personalised. 🥰

To conquer the meadows all shiny and flourished, 

we need to scale up our game and keep the flowers nourished.🥀

There are other species that scout up until nightfall, 

so the bees must keep up the hard work, it’s their natural call.  

Gathering the right tools is half the job done, ✔️

automating the scouting process is useful in the long run. 

Scrapers are the tools you’d surely like to check out,

if you wanna up your prospecting game and step out. 

Whatever the situation is, we encourage you to take the first step and reach out, 

success will come, of that, we have no doubt. 😊

THE BEES ARE BLOGGING:
30+ scrapers that will ease your

B2B prospecting

The whole process of identifying and analysing potential prospects, including the outreach, is called prospecting. 🔎 And when you are pursuing leads that work with businesses (as yourself), that’s B2B prospecting. As you may already know, we’ve always been encouraging you to take the manual route on any task that requires quality over quantity. However, we are also well aware of the amount of data you may be dealing with. Huge lists, unfinished databases, various files and documents. If this is the case, we advise you to indulge in the optimised use of web scrapers. 😊

Data scraping is the process of importing information from a website into a spreadsheet or local file saved on your computer. 💻 It’s one of the most efficient ways to get data from the web, and in some cases, to channel that data to another website. Data scrapers are quite the time savers, and they are perfect for minimising labour and, most of all, they are low cost. 💵 So instead of focusing on manually building a database, you can now focus on the really important thing: Building a solid, prosperous relationship with your future clients. Isn’t that the whole point when growing a business?

Data scrapers pros - These tools can be of tremendous help in building databases, so it’s really difficult to pinpoint just a few benefits. Most of them will not empty out your pockets, and that is a huge plus. They are easy to navigate and are user friendly. Apart from being fast, they are super low maintenance.

Data scrapers cons - Despite the amazing advantages, there are a few things you should be wary of. Perhaps, data scrapers are not ideal for beginners. To start with, you should teach the scraper what to do. Furthermore, you should follow and adjust the scraping process along the way. And we don’t think that that’s a beginner’s idea of fun. Moreover, there are protection policies that you need to learn and abide by.

Check out our blog post to read more about data scrapers and how they can elevate your prospecting game. 👇  

Read more

THE CHIEF EXECUTIVE BEE IS DOING VIDEO INTERVIEWS:

Watch the video

THE BEES ARE WONDERING:
What's your experience

with scrapers? 🤔

Contact a bee

BEE FUN:

THE LATEST CURATED BUZZ:
Have you used some of these tools? 🛠️

Data scraping tools are obviously not a new item on the market. They have been around for years, ever since the need for data extraction arose. This is due to the fact that web data is becoming more and more complex, and it’s difficult to handle all of it manually. Lead scraping has a huge role in maintaining flawless databases, enabling fast and efficient data extraction, in sales particularly. 💼

15 Best Web Scraping Tools for Data Extraction in 2021

Being able to extract almost any kind of information from various websites is a big advantage. 😊 There are companies relying solely on selling this type of data to other businesses. But, much like anything in life, there are some good, and there are some better tools out there. Here are a few of the most reviewed and useful scrapers: Scraping Bee, Octoparse, Bright Data, Scraper API, Dexi Intelligent, and more. 🤩 Many of these tools, besides the scraping feature, offer import and export sitemaps, multiple data selection types, integration with clouds like Dropbox, support CAPTCHA solving and other features. 

Best Practices On How To Scrape The Web Without Getting Blocked

When scraping online, the possibilities for making an error or for being blocked are vast. 😥 This is mostly the issue when extracting data from larger websites. Web scraping and crawling require respecting of specific rules, otherwise using them would become illegal. If you don’t want to be blacklisted, make sure you follow these tips: Use IP rotation (don’t send repeated requests from the same IP address), set a referrer, learn to web scrape slowly (human browsing speed is quite slow), pursue different scraping patterns, avoid honeypot traps, etc.  

Using Web Scraping Services for Generating Sales Leads

Nowadays, we all use lead generation methods to generate more leads for our businesses. But, unfortunately, it’s becoming more and more challenging to gather all that data, considering the depth of the World Wide Web. 🙄 Acquiring leads is a time-consuming and tedious operation. If you are eager to finish your database, you may want to take a look at some automation tools that will do the hard job for you. Copying and pasting a list of contacts from a web directory, demonstrates web scraping. Automation is needed to gather a large amount of data, and web scraping services perform just that.

APP RECOMMENDATION
by Natasha

Snov.io

Snovio, amongst its other functionalities, is an email finder tool as well. Hence, it is the perfect solution for sales reps, marketers, start-ups, recruiters, and others who work on outreach. 🤓 What I like the most about this tool is that it has 4 Chrome extensions - Email Finder, Email Tracker, Email Verifier, and Technology Checker Extension. Building databases is much more enjoyable when you have a tool like this at hand. 🥰 It’s super-easy to use, and all of the options are intuitive. A versatile platform for any purpose! Especially for our email outreach missions. Easy setup and high-level performance. Not to mention their flawless customer support. I highly recommend it. 👍

BEE A DAY IN THEIR SHOES:
Tamara Trajkovska - Marketing Specialist

Meet Tamara - our mastermind of superior creativity and intuitive vision. In simpler words, the hands behind all those pretty social media designs and pages. ✨ Tamara’s day starts as usual: waking up, stretching and preparing her morning tea. 🍵 She loves organising her day according to her planner. 📔 That way, she keeps an eye on all the responsibilities for the day. Once she turns on her PC, the joy begins. We say joy because Tamara adores her work. She says that her passion and profession are perfectly matched. 😊

She loves creating cheerful illustrations, editing and designing pieces of art. 🖼️ Designing is more than just drawing or sketching shapes. It’s the ability to express yourself without saying a word. Working with a vision board and to-do lists is very practical and effective. 🥰 This way, you can steer clear of procrastination just by looking at it. Tamara loves chill and relaxing music, but not while she is in the midst of content creation. It causes her to be distracted and a bit dreamy. ☁️

Once the working hours are over, Tamara likes to use her time wisely. ⏳ For example, reading a book or attending an online course. Simba, her cat, is her love, and she enjoys spending time with him. 🐱 It pulls all the stress and anxiety out of her. Tamara’s most favourite spring activity is planting seasonal flowers. Planting and caring for them makes her happy and content. Social media is a no-go. It’s always better to spend time in nature and work on self-improvement. 🍃

CURATED WISDOM

by Sonja:
"Wherever life plants you,

bloom with grace"

 - French Proverb

KEEP BUZZING 🐝🐝🐝

Copyright © 2021 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

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Back to basics 🎯

View this email in your browser

Beesletter, No 27. ZZzzZZzzzZ 🐝

Hey-ho, fellow bees, it’s finally June. 🥳

That means only one thing, it’s going to be summer soon! 🌴 

In the warm summer months ahead, bees love being outside, 

buzzing up at down till very late in the night. 🌙

Bees are creatures that like to fly in a rhythmic motion

and drink the rich, sweet pollen potion. 

They keep dancing through the stout branches’ knees

whilst trees swing under the gentle summer breeze. 🍃

We love celebrating the fruitful season we hold dear, 

waving winter goodbye, till the next year. 👋

The bees know how to party, we heard the beetle say,

they know how to shake, fly and sway! 🕺

But, every jolly party must come to an end.

Now we have someplace else we need to attend

It’s Linda’s turn to gloriously ascend,

LinkedIn is calling - our honey harvesting friend. 🤗

THE BEES ARE BLOGGING:
List of 26 Job Functions on LinkedIn and How to Use Them to Top Our Targeting Game

Courage is indeed needed to start a business. 💪 There are so many things that can go wrong, and you need to play smart if you want to stay afloat and grow. And growing is not a straight line and sometimes is even further from our reach than we expect. Especially in the B2B world. 📈 There are many reasons for this. For instance, the sales cycles are longer, more people are involved, and too many touchpoints are needed. All that equals more ways for things to go wrong. There’s nothing easier than getting stuck in your comfort zone, but nothing great ever came out of there. In BizzBee’s terms, growth meant going out there and letting ourselves be vulnerable. It also meant mastering the skill of listening. And listening means learning. 🤓 It’s a skill that needs to be mastered, and it took us miles further from our starting point. Especially when it comes to LinkedIn - where a large per cent of the business people reside. 

What is targeting? - Getting your targeting right will surely climb you up the success ladder. On Linkedin, there are more than 700 million members, each belonging to a wide variety of industries, positions and functions. So, the right question here would be: How to reach them? Easy. By clever targeting. 🎯

LinkedIn offers astounding filter options for every criterion you might have, depending on who you want to reach. In B2B sales, the most important thing we need to know is who makes the buying decisions. ✔️ Having this ace up our sleeves makes things a lot easier. It means that now we can find that person on LinkedIn and make them our target. However, don’t make the mistake of limiting yourself to that one particular person. Spread your wings. Target more people in the same department, because there is always more than one person that holds the cards and makes the final call. Always aim to target higher positions as Managers, Founders, Co-Founders, CEO, CTO and so on.

LinkedIn functions - There are 26 functions available on LinkedIn. They are based on standardised groupings of the job titles entered by LinkedIn members. This is a great alternative if you don’t know the exact position you want to target, but you know the department. Therefore, if you intend to target, for example, a digital marketer, they will fall under the “Marketing” function along with growth hackers, marketing analysts and copywriters.

Check the complete list of LinkedIn functions below: 👇

Read more

THE CHIEF EXECUTIVE BEE IS DOING VIDEO INTERVIEWS:

Watch the video

THE BEES ARE WONDERING:
Which job functions

do you prefer to target? 🤔

Contact a bee

BEE FUN:

THE LATEST CURATED BUZZ:
Back to basics 🎯

No matter what we do, the foundation that we’ve built our business upon is crucial. It’s the only thing we keep going back to. Let’s take defining our ICP, for example. How can we be sure we are targeting the right people? LinkedIn is a business network of 740 million users. 🧐 That’s quite a deep ocean to dive into. Luckily so, now we have many filtering options to back us up and help us save valuable time. ⏰

30 Marketers Share Their Most Effective LinkedIn Marketing Strategies

We are always looking after new and fresh ways to increase our sales and step up our marketing game. LinkedIn is a constant recommendation in nearly every survey conducted out there. Many people are claiming their brand’s engagement dramatically increased by using LinkedIn. 🚀 However, there are some good and some not so good strategies when it comes to marketing and selling. In order to generate high-quality leads, you need to learn to target the smart way. Do take advantage of LinkedIn’s filters. The most effective way to generate leads in the B2B space is through targeted and savvy cold outreach. That’s why you should define exactly who your target market/decision-maker is. 

How to Build a Highly Targeted Prospect List for your Outreach Campaigns

Every entrepreneur’s dream is to have a full pipeline of highly targeted and relevant prospects eager to receive their help. But, this is not something that is served on a silver plate. You have to work for it. Learning how to prospect wisely is the key. Having a poorly defined prospecting plan means only one thing. You’ll be going cold. 🐧 You’ll be sending cold emails to contacts and offering them a solution you are not even sure they need in the first place. Expecting engagement from this kind of approach would be madness. 🤯

So what you need to do first is to define your ICP. Check the demographic attributes for your prospects. Where do they fit? With the powerful ‘People Search’ feature on LinkedIn, now you can accurately find almost anyone associated with a business and create a mega targeted list of business contacts. 😊

How to Target on LinkedIn

Why do digital marketers throw their fishing nets on LinkedIn? 🤔 Well, it might be the fact that LinkedIn is the largest network for business professionals and unlocks many possibilities for upping the sales game. Sounds like a good reason. The cold options for targeting an audience on LinkedIn include location, experience, company, education, interests, groups, and matched audiences (or remarketing), and there’s also a little bit of ABM (account-based marketing). There are specific categories and traits that show trends in user interests. While groups can’t exclusively be advertised to, they can be used for layering with other details. Read more in the article. ☝️

TOOL RECOMMENDATION
by Vlatko

HubSpot

Modern-day marketers and salespeople need a lot of tools in order to effectively function in this fast-paced world. Having said that, it’s pretty hard to keep track of all the apps and platforms sprouting out of nowhere. I personally think HubSpot is the most convenient CRM software ever invented. 💡 It’s comprehensive and really helpful. The automation requires some learning and tweaks here and there, but after its setup, it presents plenty of possibilities. 😊 This sales platform aims towards attracting visitors, converting leads and closing customers. 🤵 The layout is friendly, and you can indeed learn a lot you didn’t know in the first place. Here you can find built-in templates, useful content and other tools you can try. If you are looking for an all-inclusive CRM platform, HubSpot is your best bet.✔️

BEE A DAY IN THEIR SHOES:
Fidanka Jovanova - Marketing Specialist

Marketing specialist is a job widely prized and valued. 🏆 An effective marketer knows the perfect way to bring the business they are working for closer to the public, and recognise what strategies are needed to successfully promote the brand. Fidanka - our brilliant marketing specialist, is all ears when it comes to embracing the new marketing trends.🤩 But let’s start from the beginning. Fidanka’s day can be hectic as hell, so she deeply appreciates those early morning minutes before the clock ticks 8 am. ⏰ Nothing can beat the taste of a hot cup of rich black coffee on a crisp morning. ☕

Life is all about the little things in between the hustles and the victories. When the coffee is finished, it’s time to prepare for the day with a clearer mind. Sticky notes are Fidanka’s best friends when it comes to remembering all those meetings and events. 📝 Her work consists of a wide array of duties. Social media postings, events scheduling, podcasts and video interviews - the emails are buzzing and flashing all day long. ⚡ (sigh) However, no matter how tense and exhausting it might seem, the joy of building fruitful relationships and helping grow your brand is well worth the work. 🥰 As soon as the working hours are over, Fidanka goes outside to freshen up a bit and check on her dog - Benjamin. He is not a puppy anymore but still enjoys some fetching and chewing toys. 🐾 When the weather is friendly, Fidanka likes to go on a walk and catch the latest rays of the sun. She usually finishes the day with an episode or two of her favourite series or solves some tricky puzzle. 🧩

CURATED WISDOM

by Marija:
"Successful people do what unsuccessful people are not willing to do. Don't wish it were easier; wish you were better." 

 - Jim Rohn

KEEP BUZZING 🐝🐝🐝

Copyright © 2021 BizzBee Solutions, All rights reserved.

If you are old-school and love to send mail the traditional way, here is our address:

BizzBee Solutions
str. 1512
No. 1, Entrance 1, Office 26 & 27
Skopje 1000
Macedonia

You’re receiving this email because you subscribed to our newsletter through the BizzBeeSolutions.com site, you downloaded some of our assets, we have been working together, or you are our friend.

Want to stop receiving our honey?

The bees will be disappointed and try to drown their sorrow. Some of them might even get kicked out of the hive.

But, hey, if you can sleep at night knowing this...

You can update your preferences or unsubscribe from this list.