Hello my dear friend!
How are you?
You must have been surprised when
you received a letter from a woman you have never met?
Please don't be
alarmed. You have interested me and therefore I am writing to you.
My name is
Vladislava, I have no children, I was not married. My photo is attached to the
letter.
I am looking for a serious relationship to start a family. And
you?
Maybe I am the woman you have been looking for?
Let's get to know
each other better. I will wait for your reply!
Have a nice day, dear
friend.
Vladislava

Newsletter August

Launch Your Automated Audience Targeting

Try Lake B2B - Lead-Generation-As-A-Service

Take a look at how our Lead Data Engine is boosting campaign ROIs and driving up revenues.

Lead-Gen Support Drives Up FinTech Product Marketing Engagement By 500%.

Discover More

White Label Marketing-Data Solution Helps Agency Jump Conversions By 300%.

Discover More

Lead Nurture Outsourcing Increases a Sales Automation Company’s Net New Customers by 3X.

Discover More

Time To Transform Your Audience Targeting With Our Automated Lead Segmentation.

Ready To Go On Boss Mode?

Find The Perfect Lead Generation Solution If You Want To Launch:

LinkedIn ABM Campaigns With Accurate Lead Prospecting

Specific Facebook Audience Campaigns To Hit The Bull’s Eye

Google PPC Ads That Are Matched With Audience Intent

Email Marketing Campaigns That Are Hyper-Personalized

Let us know if you have any specific marketing campaign plan that you want to roll.

We will help you map it with accurate lead data.

Our lead data experts will demonstrate what your Total Addressable Market looks like.

After analyzing your Ideal Customer Profile (ICP) and audience specific targeting criteria, we can show you how many leads exist in our engine – Ready to roll for your Marketing Campaigns.

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Newsletter August

If your customers’ needs can be equated to the lions roar, it is high time you started picking up the signals –

Understand the origins of your customer’s needs and the direction where it is headed to.

Your customers’ purchase instincts, impulses and triggers are anything but easy to read.

It’s always been tough to guess the B2B buying packs next move next move. In this situation, no guess would work and you need to be backed by data to ensure plans don't fail.

What happens when you end up spending money on guesswork for your marketing?

Marketers who are unaware of how to use customer data effectively end up burning tens of thousands of dollars not knowing whom to target.

We have ourselves been on this path of going on a wild goose chase. However, today after many years of experience, we are able to guide other marketers on their path to data-driven marketing.

Showing marketers how to get data driven with their Google Ad Spends.

Ensuring higher ROAS on Facebook and LinkedIn Ads with reactivated contacts.

Email tracking and designing nurture journey for each customer segment.

Personalization of Ad serving and email communication based on lead data.

Intent-data driven target audience targeting with accurate tech adoption insights.

Some of our Clients Have Come to Realize

“It is not about the size of the marketing budgets. It’s the quality of your customer data that matters.”

Download these infographics to see how our clients are crafting their success with our customer data and lead-gen outsourcing support.

How Healthcare Marketers are Breaking Sales Records with Healthcare Lead Data

Download Infographic

How to Drive Physician Engagement Using Healthcare Marketing Data

Download Infographic

Become a story sales machine by loading and tracking accurate customer data

Let our lead generation experts show you how to gauge different customer intent.

We can capture and segment different behavior patterns to trigger appropriate response.

Our experts can prepare corresponding story buckets as per captured audience intent.

We can show you how to create different audience targeting journeys based on lead data.

By aligning sales strategies with our targeted customer data sets and your client growth accelerators, find out how you can reap a 5x return on investment in less than 3 months.

Download the above infographics to understand how our added customer lead data insights are helping sales leaders to boost revenues and reduce their lead to conversion ration.

Because Growth Begins With Your Customer Data, Join us For a Data-Driven Target Audience Profiling Session.

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Newsletter September

Hi, Growth Hacker!

We understand what’s coming in the way of your conversions with irrelevant enquiries taking valuable time and money.

Let’s make the best moves in Q4 to convert your hottest leads.

It’s time to boost your brand’s Life-Time-Value (LTV) and reduce the Customer-Acquisition-Cost or the Cost-Per-Lead (CPL).

There are three key jobs of all marketing.

Generate demand (create curious prospects)

Close demand (sell products/services)

Nurture loyalty (build community + increase profitability)

In Q4, it’s time to close!

But the biggest mistake we can make is to skip straight to the selling part without putting meaningful thought into Lead Prospecting. No qualified leads means inflated advertising budgets and aimless marketing campaigns.

Instead, you want to develop a storytelling arch that communicates to relevant audience profiles. So that you save on unnecessary blindsided spending on online advertising.

September is THE TIME to plan so that you create your marketing journeys and budgets.

Let’s roll-out a next quarter actionable plan on different channels.

Discover ready content templates to implement emails & Ads.

Get content templates that help and engage your target audiences.

Nurture and keep conversations warm with follow-up communication.

Drive leads to conversions with demo or appointment closures.

I’m outlining my tried and true approach to begin campaign planning in the fourth QUARTER.

Make the QUARTER Brighter!

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Newsletter October

What Most Advertisers

Are Going Through:

Imagine telling someone a little bit about yourself the first time you meet. How frustrated would you feel if they had no idea who you were the next time you saw them?

The ZILLION DOLLAR Question...

So if cookies can’t do the tracking in a super complex cross-device universe, who possibly can?

You will stop wasting time of filtering and profiling leads to know the buying capacity of your website visitors and grade them.

Simply match it with an identity graph (ID graph) to find out if the returning visitor to your mobile site or app is someone familiar with you.

When people switch from tablet to laptop and then reach for their smartphones, it means that consumer data is getting scattered instead of being held on one device.

The EASY ADVANTAGE with Lake B2B Customer Data View

Have Lake B2B Lead Data Experts to build your Customer Identity Graph.

Our Email ID accuracy enables identity matching with your customer’s most recent data that’s available with us.

You can now put a face to fragmented customer data scattered across multiple devices.

Choose from 110+ Data Discovery Fields

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Build Audience

Here’s How You can take Personalization Across the Funnel with Lake B2B Lead Data & Customer Intent Insights.

The best B2B marketers, all have one thing in common: audience centricity. That's why today's top businesses are turning to Lake B2B, the industry leader in data-rich experiences that drive revenue, to expand personalization beyond account-based marketing and create experiences for their entire audience, from prospects to customers to partners.

As a Data-Driven Marketer, leverage Lake B2B Lead-Generation-as-a-Service-Feature to swiftly create and publish a digital content destinations that communicate personally to each user. Start combining targeted messaging with interactive webinars, videos, eBooks, and other tools. This one-of-a-kind feature changes the way marketers interact with specific accounts and allows them to personalize everything they do.

Time to transform customer onboarding, sales enablement, partner training, field marketing, and even bringing an offline event online.

Marketing's future isn't about marketing at all. It's about generating memorable experiences for your customers throughout their whole customer lifecycle. Personalization shouldn't end when your customer has been acquired; every experience should add value, be compelling, and tailored to its target demographic.

That's the idea we're bringing to life with Lake B2B's data solutions, and it'll change the way we all generate revenue in the future.

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(800) 710-5516

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Thanksgiving Day - Lake B2B

Make a Memorable Thanksgiving For your Sales & Marketing Teams.

Enjoy the Best Black Friday Ever with 100 Free Leads + Deal Closure Plan.

Just Give us Prospect Names or Email IDs and Watch Your Sales Automation Data Unfold With a Doubly Re-Verified Data of Your Top Leads.

Be it Through Inbound or Outbound, Everyone Filling a Form is Not a Paying Prospect.

Every Customer Name in Your Database May Not Hold Real Value and Your Sales Deserves Better Support with Regards to Data.

Time to Make Your Investments on Sales Platforms and Processes Payback with this Irresistible Thanksgiving Gift for Your Sales Team.

Load Qualified Prospects into Your Customer Data Platform,
Email Automation tool or Advertising Platform.

With Every Target Audience Data, Get Free Additional Insights and Drip Nurture Campaign Plan.

Get 100% Free of Cost Sales Automation Support for Your Database of top 50 Prospects.

Launch a Remarkable Solution to Solve the Biggest Sales Challenges.

How Does this Work?

Claim your free lead sample and a view of your total serviceable market.

Give us a geography and find out how many potential leads exist there.

Simply bring us your limited data of lead contact names and email Ids.

Add any one - direct dial, mobile number, postal address, social profile.

Add more insights about your Ideal Customers’ complete company details.

Offer is Valid Only for the First 200 Respondents – Before November 26th 2021.

Double-Up Your Active Lead Pipeline.

We’ll take care of all your lead prospecting challenges going forward.

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1 Byram Brook Place, Armonk, NY 10504

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(800) 710-5516

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Personalization Capabilities - Lake B2B

Personalize Everything or Perish Forever!

Unlock Free Lead Data Credits with Every Campaign - Entire December 2021 and January 2022.

About 55% of marketers feel - they have insufficient customer data to implement effective personalization.

About 70% marketers are failing – because marketing campaigns lack the ability to personalize website, videos and emails.

You certainly do not want to fall back while the world of innovative marketing personalization strategies are lapped up by competition.

Take a look at popular personalization use cases that you can activate with Lake B2B.

Every campaign launched by Lake B2B Lead Generation Team comes with a ready-to-load database of your top prospects.

Personalize videos with overlays and embedded images

Add personalized video cover images to YouTube videos on your website.

Overlay personalized images within videos to reflect the customer’s details.

Embed personalized elements with the customer’s logo and LinkedIn profile.

Tell us how you plan to use video editing tools for marketing campaigns:

For Website Embed: YouTube, Vimeo

For Video in Emails: Video Sales Letter, Case Study Videos

LAUNCH PERSONALIZED VIDEO WITH EMAIL MARKETING WITH LAKE B2B.

Personalize emails to deliver 6x higher engagement

Create images with Lake B2B Campaign team to personalize communication to each recipient, using your existing CRM, Email and Marketing Automation platforms.

Tell us which email marketing automation and CRM tools you are already using:

Cold Email: MailShake, Close, Prospect.

Automation: Drip, Active Campaigns, MailChimp

CRMs: Intercom, SalesForce, Hubspot

ACCESS FREE CUSTOMER DATA AND MAKE EMAIL MESSAGES HYPER-PERSONALIZED BEYOND CUSTOMER FIRT NAMES.

Personalized website CTAs convert 200% better

Personalize your website for every visitor, with dynamic images, text and CTAs.

Lake B2B Campaign Team’s web personalization enablement works with all your favorite website building tools.

Tell us which CMS, WordPress and Ecommerce tools you are already using:

CMS: Wordpress, Wix, Weebly, SquareSpace

eCom: Shopify, BigCommerce

Funnels: Leadpages, ClickFunnels

WITH EVERY LEAD DATA REQUEST, CLAIM FREE PERSONALIZATION CONSULTATION.

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(800) 710-5516

© 2021 Lake B2B All Rights Reserved. x

Happy New Year - Lake B2B

Sit Back and Watch Your Leads and Customer Data Pipeline Break New Sales Records in 2022.

To prepare for the first quarter of 2022, give us an opportunity to keep your marketing data clean, organized, and up-to-date.

Try us out to reactivate and revive decaying leads data while adding new insights to your existing leads data CRM.

Simply bring us a name or an email and we will add up all the necessary marketing insights so that your sales teams can begin the New Year on a great runway of ready-conversions.

GET 50% OFF

Failing to plan is planning to fail.

Prepare your best audience targeting database – starting January 2022 with FREE enrichment of your Leads Database & CRM.

Give Your Sales Team a Gift of Conversion-Ready Contacts in January 2022.

CLAIM YOUR 50% DISCOUNT ON CAMPAIGN AUTOMATION ROLLOUTS IN JANUARY 2022.

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Newsletter - Lake B2B

Are you communicating the value differentiator of your offering to the right prospects?

That is the biggest question for performance marketers in 2022.

By pursuing a wrong decision maker, your marketing team members could waste days and weeks anticipating a qualified lead that is ultimately lose a sale.

Our marketing data experts can ensure you spend less time on lead that doesn’t have a purchase interest to be immediately pursued and may warm up later.

Even if you have invested on a lead generation and advertising software, you need to be smart enough to know when to use it and when to avoid it – and that requires superior understanding of campaign analytics and knowing what your target audience is really saying.

Join us to know how you can automate continuous lead on-boarding and sales qualification.

Top 7 Sales Signals: Identifying Conversion Ready Buyers In
2022

Our experts understand that one of the biggest obstacles
preventing you from growing your business is –

Not that you don’t have a good product or service...

Not that your competitors are selling something much better than you...

Not that you have less resources...

But you don’t have a consistent flow of leads coming in.

And even if you have one, your marketing team is losing sleep over wrong lead volumes, zero lead scoring and a complete lack of the ability to understand marketing analytics that works for your business.

Because every business has a unique set of customers, we want you to identify and bring us your unique sales or buyer signals to help understand the target audience better.

Walk in for a session with our lead generation experts by reading more about how you can create a better picture of your targeting audience segments in 2022.

The 6 Firmographic Insights to Convert High Quality Leads in 2022

Read more

The Top 7 Sales Signals: Identifying Conversion Ready Buyers In 2022

Read more

No leads = no one to turn into clients/customers, even if you have the BEST product/service.

We have the perfect generation and qualification solution for you.

Our Lead Generation experts will be happy to walk you through the total number of high intent targets that you can pursue using an email sequence, LinkedIn, Google Advertising and more.

See you soon!

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(800) 710-5516

© 2021 Lake B2B All Rights Reserved. x

Claim $250 Growth Pass – For #SuperBowl Super Fans - Lake B2B

Thank You All for Being Fantastic Fans

Through the Play-offs and Championship!

Make use of this $250 Lead Enrichment Growth Pass that we are giving out to celebrate all NFL fans.

How to Redeem this Pass:

Simply join us for a lead enrichment consulting session to build your Ideal Customer ProfileGive us your requirement for custom audience building and the present state of your CRM Walk away with an enriched database of leads that you can use for your marketing campaigns

Sales Team Members are Demanding Leads,

Not just a Bunch of More Tools to Scan Through

Here’s How to Take your game to the next level:

Your customer expectations are at an all-time high for having 1-1 personalized experiences. We can help your teams earn consented opt-in database of your segmented audiences.

Our database collection techniques with accurate email inbox & email deliverability will drive more relevant impressions for brand awareness, click-through for sales guidance, and audience behavior tracking for the funnel strategy.

Once implemented will help you bring data with consent and ensure All your investments on any CDP, CRM or Marketing Automation pays-off.

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(800) 710-5516

© 2022 Lake B2B All Rights Reserved. x

Newsletter February

You have done your bit to bring quality web traffic.

It is another ball game to know:

Who among the incoming website traffic leads has visited the website before?

You want to find out what content these repeat visitors have consumed.

The team wants to decide what next to show to a new or repeat lead.

When an active buyer visits your website, the Lake B2B Lead Enrichment Team can help you identify the right prospects – fill up more data that you use for personalized messages to different audience types.

Step-by-Step Guide to Your - Rapid Audience Retargeting

An active buyer browses your website for the desired product or service.

A tracking pixel added to your website captures their IP address.

We find additional information on the active buyer through our reverse IP append algorithm.

With the data found, we can target active buyers with direct mail, email, social media ads, over-the-top (OTT) video ads and more.

Through our customer segmentation consulting services, we analyze the data and launch different campaigns based on your audience’s interest and engagement.

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2710 Media Center Dr. Bldg 6, Ste 120, Los Angeles, CA 90065

[email protected]

(888) 303 4466

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Ready-To-Engage Customer Data | For Growth Marketing & Sales

TELL US WHAT KIND OF SALES YOU ARE INTO

We will find a ready contact database that your team can target.

* Medical IT Sales
* Cloud Sales

* Engineering Sales
* B2B Database

IT Spends Targeting
* Real Estate Database

* Retail Sales
* Doctors Database

* Manufacturers Database
* SaaS Marketing

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2710 Media Center Dr. Bldg 6, Ste 120 Los Angeles, CA 90065

[email protected]

(888) 303-4466

© 2022 Lake B2B All Rights Reserved. x

Ready-audience-dataset

Try Our Ready-to-Load Campaign Data

Segmented by Niche Customer Categories.

Find out how sales leaders and performance marketers are using Lake B2B’s campaign ready- audience data to target prospects and track behavior online.

Start with verified datasets, including, job titles, demographics, online behavior, purchase history, repeat purchases and demonstrated brand loyalty.

Choose From a Diverse Range of Email Marketing Campaign Audience Data Sets

Email List of Leads Who Have Active Intent to Enroll for Your Product Demo or any Competitor Brand Offering.

Tech Buyer Email Ids with Added Information Such as Account Size, Revenues, Tech Stack and IT Budgets.

Physician Email IDs with Added Information Such as Hospital Beds, Treatment, Affiliation and CME Email List of.

C-Level Decision Makers from Your Target Accounts Who Can Become Your Future Buyers.

Email Lists of Specific Job Seekers Skill-Set Personas for Advertising and Promoting Job Openings.

Choose From a Diverse Range of Display Marketing Campaign Audience Data Sets

Database of Leads with Affinity or Research Interest Keeping Your Brand Offering or Product Use-Cases in Mind.

Leads with Custom Intent or In-Market Audiences Who Are Planning to Buy a Solution or Service that You Provide.

Database of Lead Cookies to Whom You Can Show Remarketing Ads as They Have Showcased Similar Intent Online.

Database of Consented Leads Using Which You Can Create Similar Audiences or Lookalike Audiences for Ads Targeting.

Choose From a Diverse Range of Search Text PPC Advertising Campaign Audience Data Sets

Database of In-Market Leads: Reach Audiences Searching with Specific Keywords Matching Your Offering on Google.

Remarketing: Identify and Qualify the Best Prospects Visiting Your Website Run Remarketing Campaigns to Follow-up.

Customer Match: Find Customer Who Display Matching Activities and Online Interactions Mirroring Your Brand Offering.

Similar Audiences: Find Customers Who Have Similar Interests as Your Website Visitors or Third-Party Audience Database.

Choose From a Diverse Range of Video Advertising Campaign Audience Data Sets

Audience Database by Affinity segments: Raise brand awareness and drive consideration with your video ads by reaching people who already have a strong interest in relevant topics.

Audience Database of Custom affinity segments: Reach audiences that are more tailored instead of a TV-like broad affinity targeting.

Custom Audience Database by Behavior: Reach niche audiences using custom location, personas, device, demographic and behavior.

Audience Data of In-market segments: Select audiences to find customers who are researching products and actively looking to buy.

Bring us your specific audience type or Ideal Customer Profile (ICP) And let our marketing data and analytics experts show you the Total Addressable Market (TAM) of Leads that are available in Targeted geographies, countries and states.

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2710 Media Center Dr. Bldg 6, Ste 120 Los Angeles, CA 90065

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(888) 303-4466

© 2022 Lake B2B All Rights Reserved. x

Customer Retention

Hello Kimberly,

Want to learn how to build life-long business relationships by engaging and retaining your most valuable customers? We’ve got you covered!

Find your exclusive PDF copy of ‘A Definitive Guide to Customer Retention in 2022’ below.

While winning new customers is important, your company won’t grow unless you retain those customers.

In the competitive B2B space, keeping your existing customers happy is how you stay afloat in the long term. Retaining customers is cost-effective, boosts sales revenue, and establishes your brand as a trusted name in the industry. So, if you don’t have a customer retention strategy, start now!

Here is a FREE guide we have curated especially for you.

How top B2B companies are achieving high customer retention rates with verified data

company increased customer retention rates by 200%

Find out how Lake B2B’s comprehensive, 100% accurate data became the foundation of their successful customer retention strategy.

DATA VERIFICATION: THE X-FACTOR IN YOUR CUSTOMER RETENTION STRATEGY

Never miss the bullseye with Lake B2B’s data verification services. By verifying your existing customers’ database against our vast data repository, you will have accurate contact information about your current customers.

Re-engage them efficiently with your marketing messages, increase your brand value, create a buzz through word-of-mouth marketing, and build lasting relationships. Reduce customer churn and beat your competitors effortlessly.

Here’s what top global marketers are saying about customer retention

“Shifting the focus from customer acquisition to customer retention has been immensely beneficial! Not only are we able to make more sales, but our company has heavily profited through word-of-mouth marketing and referrals.”

John Bertoli

More Success Stories From Our Clients

How Lake B2B Enabled a Healthcare Wellness Product Brand to Increase its Website Visits by 4000%

When the client could not draw enough website visitors through paid ads alone, Lake B2B’s services allowed them to break out of the rut by adopting a data-driven marketing approach. With our data intelligence, the client could promote their webinar registrations through highly targeted emails and tele-calling follow-ups. The result? A 4000% increase in website visitors.

Read More

How Lake B2B Helped This Biological and Industrial Equipment Manufacturer 2X ROI with Data Appending & De-Duplication

Duplicate and incorrect contact data led to poor ROI, customer dissatisfaction, and high churn rates. But, with the timely assistance of Lake B2B, the client quickly revamped its customer database. After data appending and cleansing, the client’s sales reps could contact the right people the right way. Soon, their ROI almost doubled- all with the power of quality data.

Read More

How Lake B2B Enabled this IT Digi-Health Enjoy Windfall Gains via Successful Retargeting

With Lake B2B’s 100% accurate and verified intent-based contact database, creating successful retargeting campaigns and lead generation campaigns was a breeze for our client! The CPL rate jumped up by 140%, and the rate of nurture touches increased to 60%, leading to windfall gains.

Read More

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2710 Media Center Dr. Bldg 6,

Ste 120 Los Angeles, CA 90065

Mail: [email protected]

Phone: (888) 303-4466

© 2022 Lake B2B All Rights Reserved. x

Hi Kimberly,

I am reaching out to see if you would be interest in exclusive database of =
companies/ contacts using =96

=95=09CRM Users List
=95=09ERP Users List
=95=09Business Process Management=20
=95=09E-commerce / POS Software=20
=95=093D / CAD Software Users List
=95=09EMR/EHR / HIMS/ Healthcare professionals
=95=09E-Learning Software / Education / LMS contacts
=95=09Content Management Software=20
=95=09Practice Management Software Users=20
=95=09Identity & Access Management Software Users List
=95=09HCM / HRM / PEO users
=95=09Payroll Software Users List
=95=09Supply Chain Management Users=20
=95=09Accounting Software Users List
=95=09Financial Management Software Users List
=95=09Project Management Software Users List
=95=09Business Management Software
=95=09Industry specific data =96 IT, Healthcare, Automotive, Finance, BFSI,=
HR, Facility, Education, Supply chain, Aviation, SME=92s & more.

Kimberly, Kindly let me know if the below mentioned list interests you or l=
et me know your target audiences type-
-- Target Technology / Industry:
-- Target Titles (dept):

We can also assist you with appending/ cleansing your existing database. Pl=
ease share a sample of 20-50 Names with any missing details, so we can perf=
orm Data Enrichment Test at no cost.

Regards,
Sarah Adams | Campaign Executive
To unsubscribe from this distribution list please send "Remove".

.

Growing data volumes, but leads decreasing? This maybe the reason

2022 – The Year of Recovery

It’s finally dawn after a long lull. 2022 is considered as the year of recovery after all that brands have witnessed due the pandemic. Most businesses are gradually gaining stability and are looking at ways to boost customer experience. If you too aspire for customer success in 2022 and beyond, you cannot rule out the importance of data.

The worldwide data analytics revenue is expected to cross USD 274 Billion by 2022. Given the significance of data, it’s imperative for brands to take proactive measures to ensure their customer contact data is accurate and is geared for 100x performance.

B2B Companies see a Rise in Demand for Data-based Insights

According to the Global Data Management report, which measured responses from over 700 data-driven business leaders globally, 84% B2B companies saw a growing demand for data-based insights across their organizations during the COVID-19 breakout.

High-quality data is like the fuel that can make the sales funnel engines spin. A recent Gartner report estimates that, when it comes to B2B contacts, the data decay rate is estimated to be 70.3% per year.

B2B marketers fear that data decay could turn even the most solid data-driven strategies upside down. However, maintaining data accuracy is not easy due to the innate nature of data that goes through decay at the rate of 2.1% per month. Data decay is an issue that every organisation faces at some point. So how do brands arrest data decay? Data appending is the solution.

Is Data Appending Necessary?

To optimize your customer communications that can have a direct impact on your business performance, your customer data needs to be accurate all the time. One of the most efficient ways to ensure this is with Data appending.

It is a specialized process that involves exclusive work on various data elements, such as

Managing all of these aspects can have a profound impact on your business process efficiency.

We have an inhouse team of over 200+ data scientists who can ensure your data remains safe, clean and ready for 100x campaign performance.

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2710 Media Center Dr. Bldg 6,

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LakeB2B

Generating high quality leads is not a priority for start-ups or small businesses alone. Larger firms and enterprises need them equally to ensure they achieve their growth goals. Quality leads can turbo charge your growth targets and help you deliver exemplary results and outweigh your competition. Considering the current focus on digital transformation, there are various ways to generate high quality leads.

Why B2B Lead Generation is Critical for Your Business Success?

B2B lead generation is at the heart of the sales development process, as it helps in building and converting the demand for a product. B2B sales leads are potential customers, they are critical in maintaining a stable sales pipeline and set the base for your business growth. Imagine how your sales team can generate leads without a lead generation system in place? Without active leads in your sales pipeline, your sales reps have no prospects to connect, nurture and close. Maintaining a sales team without a pipeline full of leads can have ripple effects on the overall functioning and growth of the organization.

How do you drive more leads for your business?

Considering the impact that it has on the entire organisation and directly on the revenue and customer acquisition, lead generation is a top concern for management heads globally. Close to 85% of B2B leaders say lead generation is their most important goal for 2022.

So, what are the best practises to ensure a highly efficient lead generation process? How do you drive more leads for your business and keep growing your sales? Let’s find out.

•  Focus on inbound marketing through content personalization and SEO

•  Increase qualified leads through paid ads

•  Maximise multi-channel campaigns

•  Build and nurture a community of customer evangelists

•  Collaborate with credible marketing vendors

•  Develop more sales enablement content resources

•  Explore options for social selling

•  Focus on account-based marketing

Offer customers value above all, ensure you target the right audience and have solutions that address their challenges. If you empathize more and offer value before you sell, its more likely that you will convert them.

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2710 Media Center Dr. Bldg 6,

Ste 120 Los Angeles, CA 90065

Mail: [email protected]

Phone: (888) 303-4466

© 2022 Lake B2B All Rights Reserved. x

Why Inbound Marketing scores high on Customer Trust

Lead generation falls into two categories primarily: outbound and inbound. Outbound lead generation involves sending email campaigns, cold calling, and other methods of upselling & cross-selling to potential prospects. However, the approach to inbound leads is the exact opposite, it involves attracting customers by having a strong online presence and sharing value-based insights that draws them to your brand.

While both approaches work, outbound leads may come from people who have not opted for your services or may have for a different product. Thereby, these are low-quality leads primarily.

When you reach out to your audience with an outbound email, chances are that they don’t know who you are, and the probability of converting them is highly unlikely. The risks involved in outbound marketing are high, most receivers can block you and opt out of receiving your emails. Though more long-drawn inbound marketing is worth all the efforts involved.

It is a holistic approach that includes web automation, search engine optimization (SEO), CRM, social media marketing, e-mail marketing etc. The main objective is to attract visitors to your website by creating and distributing useful content, earning their trust, converting visitors into leads, and eventually into loyal customers by addressing them in every critical stage during the buying cycle.

Gain insights into ROI-focused inbound marketing strategies that Top B2B brands apply

5 Ways to Increase ROI with Inbound Marketing

Lead generation has always been a top priority for any business, more so today with customers looking for hyper-personalized experiences that have mainly impacted buying decisions. The inbound lead generation strategies you choose largely depends on your customer persona and should be carefully crafted to ensure it aligns with the vision of your brand. Here are 5 ways to increase ROI with inbound marketing. Explore which of these aligns with your business and can help you increase your inbound leads.

1. Search Engine Optimization

Your prospects are searching online to explore the best solution available or how to go about solving a problem. Tap this opportunity, boost your online presence with powerful SEO tactics, across your website, social media handles, blogs, aggregator platforms, etc – in a way that helps to address their concerns.

2. Content Marketing

Create informative and useful content and distribute it across all platforms where your prospects are. Content marketing is an excellent way to drive qualified leads to your landing page. Although content is free of cost, add engaging CTAs in exchange for more relevant information, such as white-papers, e-books and reports.

3. Blogging

Research the keywords your prospects are searching for and develop blogs around these. Blogging is one of the most cost-effective ways to attract organic traffic from multiple search engines. If your content addresses their key pain points, they are highly likely to sign-up for your communication and can eventually turn into customers.

4. Social Media Marketing Optimization

Almost all brands have a social media presence across LinkedIn, Facebook, Instagram & Twitter today. Social media channels are a great way to share product updates, customer greetings and fun trivia with followers.

5. Newsletters & White Papers

Monthly or bi-annual newsletters & industry-specific white papers help to increase engagement and nurture your audience. These resources assist in increasing your brand credibility and position you as a thought leader. Subscribers who share their contact information in exchange for these resources are looking for solutions that your products and services can address, thereby they are high-quality leads.

The idea of inbound marketing lies in the innovativeness through which you use non-intrusive, client-centric, pull marketing techniques that work together in the best interest of the customer and brand and has a great impact on ROI.

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Hi Kimberly,

Hope you had a productive week sofar! Happy Friday!

I'm writing to check if you have existing inhouse data with Key data attributes or contact details missing on it?

If yes, we can assist you with appending/ enriching/ cleansing any missing contact information - Email, Mailing address, Phone number, Direct dial, Cell phone numbers, Job titles, Fax, Industry, Social Media links etc.

FYI, we compile and manage over 400Million B2B data and 450Million B2C data. We started and kicked off as data vendor as our data sets but got evaluated as #1 vendor based on the multiple quality checks for email quality and direct dial# quality.

Please let me know if you are looking for any new data or share a sample file with 50-100 records of your in-house file, so we can get back with the completed file and append analysis report within 48 hours. Alternatively, can we set up a quick call to discuss?

Let me know your thoughts

Regards

Martha Spencer| Demand Generation| USA| EMEA| APAC| LATAM

To remove from this mailing reply with subject line Leave Out.

Hi Kimberly,

I wanted to touch base with you to see if you have any new data requirements or if there are any areas where we could assist you with data appending.

Could you kindly let me know the target audience and interest for the following parameters:

 - Industry Type

 - Geography

 - Position/Title

Let me know if you have any questions 

Regards

Martha

On Friday, Mar 3, 2023,  Martha Spencer wrote:

Hi Kimberly,

Hope you had a productive week sofar! Happy Friday!

I'm writing to check if you have existing inhouse data with Key data attributes or contact details missing on it?

If yes, we can assist you with appending/ enriching/ cleansing any missing contact information - Email, Mailing address, Phone number, Direct dial, Cell phone numbers, Job titles, Fax, Industry, Social Media links etc.

FYI, we compile and manage over 400Million B2B data and 450Million B2C data. We started and kicked off as data vendor as our data sets but got evaluated as #1 vendor based on the multiple quality checks for email quality and direct dial# quality.

Please let me know if you are looking for any new data or share a sample file with 50-100 records of your in-house file, so we can get back with the completed file and append analysis report within 48 hours. Alternatively, can we set up a quick call to discuss?

Let me know your thoughts

Regards

Martha Spencer| Demand Generation| USA| EMEA| APAC| LATAM

To remove from this mailing reply with subject line Leave Out.

Hi Kimberly,

Are you looking for any target contact details from various industries (Direct_emails & Direct_dials)?

   •  Healthcare Industry: -Hospitals, Clinics, Physicians and Doctors, Nurses, Specialists etc,

   •  Technology Users:- SAP, MS Users, Oracle, ERP, CRM, Sage, Accounting Softwares, etc,

   •  Information Technology:-Computer Hardware, Software, and IT Resellers (Value Added Resellers), etc,

   •  Education Industry :- Schools, College, University, Teachers, K-12 education etc.

   •  Automotive Industry: - Automobile dealers, New & Used Car Dealers, Used Car Dealers etc,

   •  Construction:- Real estate, Architectural firms, Power and Energy, Electrical, Transportation etc,

   •  Marketing Professionals - CMO, VP of Marketing, Director of Marketing, Marketing Manager etc,

   •  IT Executives List - CIO, CTO, CISO, IT-VP, IT-Director, IT Manager, MIS Manager etc,

Let me know your target specifics and I shall get back to you with more information accordingly (samples, counts & pricing).

Target Audience_________________?                 

Target Geography________________?

Looking forward for your response.

Regards

Jake Hatt | Demand Generation| USA| EMEA| APAC| LATAM 

If you do not want to receive any further e-mail, kindly reply back Stop as a Subject Line. 

*Append test: If you have companies names with the missing contact details, we can append required contact details.